Musk says Twitter usage is ‘at an all-time high,’ but a report shows that more than 1 million accounts have been deactivated or suspended since his takeover

A photo of Elon Musk above the shoulder.  He is wearing a black T-shirt and rests his left hand on his head with a calm expression on his face.

Elon Musk acquired Twitter for $44 billion.Adris Latif/Reuters

  • Twitter usage has reached an all-time high, Elon Musk tweeted on Monday.

  • Twitter also told some advertisers that daily user growth has reached an “all-time high,” according to the FT.

  • More than a million users have left the platform in the week following the acquisition of Per Bot Sentinel Musk.

Twitter has been in a state of chaos since Elon Musk finalized his $44 billion purchase of the company, but the billionaire says users are now logging into the platform more than ever.

On Monday, Musk tweeted that Twitter usage is “at an all-time high,” adding that he hopes the servers don’t melt.

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Research firm Apptopia told Insider’s Kali Hayes on Monday that both average daily downloads and daily average usage of Twitter have increased since Musk’s acquisition of the company.

“It’s like a car accident on the highway,” said Adam Blacker, Apptopia’s director of content. “People like to stop and watch.”

Twitter’s daily user growth also reportedly hit an “all-time high” amid Elon Musk’s acquisition drama, The Financial Times reported on Tuesday, citing an email sent to some advertisers.

According to the FT, the email said that social media’s monetized daily user growth last week increased by more than 20% compared to a year ago. In the second quarter of 2022, Twitter reported 237.8 million monetized daily users – a 16.6% year-on-year increase.

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According to an email seen by the FT, “Twitter’s largest market, the US, is growing even faster.”

But it’s far from all good news for Twitter.

The company has laid off thousands of employees, and it’s losing advertisers. Some advertisers have suspended advertising on the platform over concerns about Twitter’s new leadership and the drama surrounding Musk’s acquisition.

More than 1.3 million users left Twitter after Musk acquired Twitter, MIT Technology Review reported Thursday, citing a Bot Sentinel report, an independent platform that tracks disinformation and targeted harassment on Twitter.

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While some of those users – including celebrities like Shonda Rhimes and Sara Bareilles – left Twitter of their own free will, other accounts were either suspended or terminated. Accounts that have been suspended and terminated include actors and celebrities who have changed their names to “Elon Musk” on Twitter.

on Monday, Musk said That “any Twitter handle engaging in impersonation without explicitly specifying ‘parody’ will be permanently suspended.”

Twitter did not immediately respond to an insider’s request for comment.

Read the original article on Business Insider


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