Lubbock small business owners reflect on 2022, hopeful for new year

LUBBOCK, Texas (KCBD) — While many are resolving to eat better or hit the gym more, some vendors at the Wolfforth Farmers Market are hoping to keep their businesses afloat.

“I love when you meet people or when someone tries something on and it makes them feel beautiful. I love to see that excitement on their faces,” said Mackenzie Naranjo, owner of Orange Blossom Boutique. So, I expect to continue doing that through 2023.”

Amanda Rakshashandeh, the owner of Pet Wants Lubbock, is suspicious. She is expecting another year similar to 2022.

“We provide nutritional solutions and healthy alternatives for people fur babies, so it was really rewarding to have some success doing that,” Rakshandeh said.

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These businessmen had to face a lot of challenges in 2022.

Mark Woods, owner of Otter Mountain, said, “I think it was supply issues that we really had a hard time with, just getting products and things.” “Now, it’s kind of resolved it a little bit, but for a while it was hard to find hats, and shirts, and things like that, to print them.”

Annie Sandifer, owner of Sweet Jean Pantry, had similar supply chain issues.

“Supply chain and freight costs — egg prices. We put egg in our mustard and it’s actually more than doubled,” Sandifer said.

While it was still tough to maintain business this year, Naranjo with Orange Blossom Boutique said she’s still in better luck than 2021 and has seen a lot of growth.

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Naranjo said, “I am grateful that Orange Blossom Boutique has grown into what it is today.” “It’s not exactly where I want it but I’m grateful for every single one of my customers who comes and purchases with me whether it’s a pair of earrings or multiple items.”

Sandifer says a lot has changed at her business, Sweet Jean’s Pantry.

“We’ve expanded, so it’s been really fun to take our product from just cottage law sales to commercial sales, sales,” Sandifer said. “We expanded our product line to three types of mustard.”

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Sandifer’s secret ingredient to staying motivated is to remind herself why she started the business in the first place.

“I always try to focus on those good days and be like ‘Okay, this is what I want to do. I have a purpose for doing this,'” Sandifer said. She started making in the ’70s and she’s always wanted to do it, and now she’s 84, so we’re doing it for her.”

All the owners hope that 2023 will bring in lots of business so that they can continue their passion.


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