“You Can’t Do Everything Yourself”, Founder Emily Alexandra Guglielmo Shares Her Story

A luxury cosmetics and beauty line founded by Emily Alexandra Guglielmo, the “American Mermaid”. Emily Alexandra Cosmetics It offers a wide range of premium products with the best formulas. Each of Emily’s products is formulated and made in Israel, ensuring that everything is vegan, cruelty-free and reef-friendly. Using ocean-themed marketing, packaging and product designs, the branding is inspired by her personal brand as a mermaid. Emily Alexandra Cosmetics can be found at Dolls Kill in Los Angeles. In 2023, the founder plans to expand internationally.

In addition to performing live at events, conventions and private parties, The American Mermaid also does philanthropic work. Ocean Save Alliance, 1000 mermaidsand non-profit Water supportwhich he founded in 2018. Proceeds from sales of Guglielmo’s cosmetics line are donated to this non-profit to help develop new and innovative ways to bring drinking water to developing countries. In support of the mission of her non-profit, Protect Water, Emily has traveled to developing countries such as Kenya to provide communities with clean drinking water.

The philanthropist was born and raised in Tampa, Florida. When he was a child, his father took him and his sister to the beach with their girlfriends every weekend. During those visits, he developed an appreciation for the ocean and water. Despite Emily’s career as a professional mermaid, she wasn’t always a fan of aquatic creatures. When he was about two or three years old, his parents took him and his sister to Crystal River to see the mermaids at the iconic Weeki Wachee, which terrified him. At 20, Emily became a professional mermaid.

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In 2022, Guglielmo was named Miss Florida USA and was sponsored to serve on Virgin Cruises for Halloween week with Richard Branson as their main mermaid. So she was named the American Mermaid in the Guinness Book of World Records in Bimini, Bahamas, for the record for the most number of mermaids sitting in the exact same place at the same time.

During 2023, Emily plans to appear in several television and Netflix shows. Previously, this talented entrepreneur has starred in movies like Magic Mike and Spring Breakers. Additionally, he is well known locally and has hosted a show in Tampa for five years. In the coming months, Emily will be touring the world as The American Mermaid.

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With her cosmetics, the artist’s target market is of all ages. Her products contain elements of the ocean, strength, faith and love, while incorporating luxurious and healthy ingredients.

Emily believes her target audience spans a wide age range. Even though toddlers really do believe she’s a real mermaid, it inspires adults to be the best versions of themselves, making them charming and powerful. “I have grown women who write to me and say that I gave them hope to be the best version of themselves,” she said.

In life we ​​all strive to achieve something. Emily’s decision to become an entrepreneur was inspired by her mother. As a child, his mother, who died in June, was the breadwinner of the family. Emily observed how her mother was a self-employed entrepreneur, earned a substantial income, was a respected boss, and was financially able to provide for her family. In addition, the entrepreneur’s mother sent him and his sister to a private educational institution and provided them with a good childhood.

Entrepreneurs tend to believe that they should be able to do everything themselves, when hiring professionals to run their business increases their chances of success. Emily states that she has always tried to manage her business independently. It wasn’t until his mother gave him some practical advice that his life changed forever. According to Emily, her mother said, “Emily, you can’t do everything yourself… you have to delegate.”

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Since that day, Emily’s quality of life has skyrocketed. Emily shared, “When I delegated tasks to the right people who could get things done on time, with reliability, and quality, I was able to allow myself more freedom and time to be creative and spend it doing things that matter. I love. .

Guglielmo believes that self-made success is the product of one’s own efforts. He worked hard to believe in his thoughts every day. “I went out every night for years and beat my a** to save money to start my company,” he said.

Nikia Biggs is a columnist at Grit Daily. He is a skilled journalist with more than three years of experience in writing articles. He has covered stories on breaking news, technology, opinion, music, politics and many other topics. His hobbies include sports, writing articles, spending time with loved ones, and watching movies.


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