Why businesses struggle with making sales online — Oyubu

Jennifer Oyobu, founder of Naija Brand Influencer, says: KEHINDE AJOSE About his entrepreneurial journey

what What were your childhood dreams?

My childhood dream was to become a lawyer because I really liked to argue. But, as fate would have it, I studied theater arts and entered the entertainment industry.

What schools did you study in?

I had my primary education at Model Three Primary School, Kubwa, Abuja. I went to Jawaharlal Model Secondary School, also in Abuja. I also attended the University of Abuja where I studied theater arts. I obtained a master’s degree in theater arts from the University of Benin.

Why did you influence the brand?

I ventured into branding because I was passionate about helping business owners sell. I have always wondered about the possibilities of helping businesses sell online. I’ve seen many businesses complain about not being able to sell enough. I also wanted to be known for my merit which is why I influence the brand.

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When did you start this line of business?

In 2018, I got into brand influencers when I saw other brand influencers doing well. This inspired me to become a brand influencer. I attended a class taught by a popular brand influencer on Instagram and learned a lot. After that day, I would go to people’s pages (social networks) and research how to create content. Since then, I have been working in a corporate organization and also learning social media marketing. It was like a side hustle. But, in no time, I started building a following because I was learning from others and coaching people while providing social media marketing services.

What challenges do you face in your work?

The challenge is that some business owners don’t understand their audience and that’s why they don’t sell well, especially online. Another challenge is that some people misinterpret my concept (influence) because of my dancing. I actually dance as a strategy to get people to pay attention to my online teaching. Those who do not understand my meaning may misjudge me.

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Also, creating content is never easy. Sometimes a person may feel lazy in creating content. But, it has to be done because if one doesn’t create content regularly, people will forget about it and one’s online reach will decrease.

What are the biggest mistakes women make to follow their dreams and start a business?

Mistakes women make when pursuing their dreams include lack of focus. They feel that everything they want must be given to them by a man. It is important for a woman to be financially independent. A woman must have a source of income whether a man is in the picture or not.

Some women also give up easily when starting a business. When they don’t see immediate results, they throw in the towel. But, not everything works that way. Someone has to do the work first. Most successful entrepreneurs will tell you that the journey was never rosy in the beginning.

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What are the biggest business lessons you have learned over the years?

I have learned that if a person is focused on his business, he will definitely achieve his dreams. It all depends on the mindset of the person and how compatible he is. If someone is serious and has a lot of passion, it will be great. I am speaking from my personal experience. I find that because I’m so passionate, it helps me push harder and I actually see results.

How do you deal with stubborn customers?

I try to be very patient with them as much as possible. However, some customers are difficult and toxic. If they make me feel bad, I prefer to avoid them. Not everyone is my customer.

How do you like to dress?

I like to dress simple and stylish.


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