What is Giving Tuesday? 5 facts about how it started and how much money it raises

So, you shopped until you dropped on Black Friday and Cyber ​​Monday. It’s time to turn your attention to an event that focuses on something more charitable.

That said, it’s time for Giving Tuesday.

As its name suggests, the day, which directly follows Cyber ​​Monday, is all about giving — as in giving a gift to your favorite cause. But it’s also about charity in its broadest sense: GivingTuesday, the nonprofit organization that promotes the event, encourages people to help in other ways, from donating blood to helping neighbors. elders in some household affairs.

Want to learn more about Giving Tuesday? Read on…

When did the Tuesday giveaway start?

The initiative was launched in 2012 by New York City’s 92nd Street Y through the Belfer Center for Innovation & Social Impact. As Henry Timms, former executive director of the 92nd Street Y and current president and CEO of Lincoln Center, explained, “After the consumerism of Black Friday and Cyber ​​Monday, #GivingTuesday sees people gathering around the spirit of community and appreciation. After two days for the economy, one for the soul. ”

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How much of an impact is Giving Tuesday?

One important thing, says Asha Curran, CEO of the organization GivingTuesday. He said more than $10 billion has been donated over the last decade in Tuesday’s donation. In 2021 alone, nearly $2.7 billion was awarded, a nearly 10% increase over the previous year. “This is a remarkable sum, especially when you consider that these are not gifts from billionaires.” They are ordinary American citizens doing their part to give back to their communities and their world,” Curran told MarketWatch.

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Is Giveaway Tuesday only available in the US?

No, it’s global. The GivingTuesday organization says that people from all over the world are participating, adding that the event has “proved to be a powerful intervention for countries facing devastating disasters and crises, enabling people who gather quickly and organize.”

What to expect this year in general giving?

Curran of GivingTuesday notes that it is difficult to predict what the figures will be. “Every year is unique and has its own factors that influence people’s behavior,” he said.

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What if I don’t have extra money to donate?

As noted earlier, Giving Tuesday is not just about money. Gifts are not the only thing that is done on this day. At heart, the movement behind the event is to encourage people to think and do good deeds – in many ways – regularly. “We want everyone to join in (on Giving Tuesday), but we want them to take that inspiration and community focus with them every day and every month of the year,” he said. Curran.


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