Taxonomy Of VUCA In Indian Startups The Future Of Entrepreneurship-Prof (Dr) Manoj Joshi

Therefore, the majority of entrepreneurial firms should focus on being highly innovative. You should continue to own and use dynamic skills. Their mantra of being competitive relies on their belief in innovation, which is their key driver of success

Running a business successfully requires overcoming numerous obstacles presented by the business environment. In the past, these difficulties have affected companies in different ways. In today’s turbulent business world, their impact is increasing in speed, frequency and intensity. The acronym “VUCA”, first introduced by the US Army War College in 1998 to describe the “volatility, uncertainty, complexity and ambiguity” of the business environment, is commonly used to represent these collective problems that are dynamic in nature and frequent changes.

Indian experiences

Entrepreneurship and innovation are linked. Those who innovate are referred to as “entrepreneurs” or “innovators” and their efforts ultimately result in wealth creation. From the ground up, Indian startups like Policy Bazar,, Lenskart, ShopClues, Red Bus, Grofers and others belonging to different industries have created wealth. Out of all startups, those that focus rigorously on production and whose main goal is to commercialize new and innovative ideas are called entrepreneurial firms like Paytm, Zomato, Mu Sigma, Bookmyshow, Urban Company, etc. These companies can transcend into innovative companies like Hindustan Lever, Asian Paints or RedBus when their ultimate goal is to innovate and develop products or services while disrupting the industry vertically.

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Global giants

Old horses like Samsung, Motorola, Samsung, Toyota, Honda, Daimler-Benz, and Exxon, among others, struggle to continue being labeled highly innovative companies, albeit temporarily. They are all struggling to stay ahead of the game when it comes to innovation. In a turbulent world of volatility, uncertainty, complexity and ambiguity (VUCA), is it speed, accuracy and creativity that keep businesses alive? To discuss, isn’t invention the engine of growth?

Most of the above entrepreneurial endeavors will endure radical shifts in space and category. At the same time, this entrepreneurship context may be diluted and radically transformed in the coming times. So what we are all going to witness is a future that will be driven by entrepreneurship and will be distinctive.

The curiosity

Therefore, the majority of entrepreneurial firms should focus on being highly innovative. You should continue to own and use dynamic skills. Their mantra of being competitive relies on their belief in innovation, which is their key driver of success. Due to the changing nature of innovation, this imminent change can only be achieved by tracking and incorporating dynamic capabilities. It has evolved into a more open and engaging collaboration, followed by deeper insights. Entrepreneurial companies are therefore called upon to manage their organizational structures and innovative thinking when they reach their limits. In a VUCA framework, it is important to know what dynamic talent is and how it influences the future of entrepreneurship.

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Globally, we all value the universally accepted principles of agility and accuracy. The era when organizations had a monopoly had the opportunity to continue their business unhindered by competition. The changing competitive landscape requires a strategic shift from outdated to newer techniques. The business climate is volatile and rapidly evolving, so these companies must face the situation.

The term taxonomy refers to a type of classification in the field of science. Every startup goes through a VUCA context associated with different phases of ideation, conception, execution and growth. Some of these VUCA situations are classified as Business Environment (Economy), Entrepreneur (Individual), and Corporate Perspective, among others. These are further broken down into regulatory frameworks, markets and customers. For an entrepreneur, decision-making is mainly driven by characteristics, e.g. B. Risk Tolerance, Behavior, etc. Some of the main difficulties within the organization include finding the appropriate product, technology, allocation of resources and competencies, team building, etc. Therefore, the taxonomy requires investigation and some modifications if necessary.

Our insights

In order to stand out from any kind of competition and perform in a VUCA world, the entrepreneur/manager needs to have the following five skills:

· In the area of ​​technology, they should be agile, have a high degree of flexibility and be open to a wide range of possibilities. These can be the result of changes to successfully manage in an ever-changing dynamic market.

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· You must not avoid risks and must embrace the future with unlimited possibilities.

· To disrupt the industry, an entrepreneurial manager should be a change agent characterized by a matrix environment. A company’s success depends on how well product development, supply chain, sales and marketing work together. All of these things are related to the technology that connects the company to the customer.

· Entrepreneur-managers should create a “glocal” culture in their organizations. You should extend empathy to people from diverse backgrounds, connected with a global perspective but local.

· These entrepreneurial managers should be the lynchpin to motivate people to perform at their best. This should enable them to establish and pursue a win-win situation. This is plausible with close support from staff and team.

Startups operate in a volatile, uncertain, complex and ambiguous (VUCA) environment that is difficult to predict. However, entrepreneurs can prepare for VUCA with a strong response strategy. You must be a VUCA learner. Much needs to be done given the evolving perspectives on global entrepreneurship

be founded by established startups in this entrepreneurial space and build a forward-thinking organization that is always ready to respond to turbulence.

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