Mauricio Alvarez is a small business owner himself and knows the importance of investing in local businesses, which was one of the reasons he wandered into The Potting Shed By Carlisle in Orange on a Friday.
“I believe that giving back to your community helps to sustain the small business owners that are basically what all of us are made of,” Alvarez said. “If I’m going to put my money somewhere else, what better place to put it than in the pockets of the business owner and their family this holiday.”
The day after Thanksgiving has been focused on getting great Black Friday deals at major retailers. But the Saturday after Thanksgiving is, today, increasingly marketed as Small Business Saturday, meant to remind people to shop at local mom-and-pop stores during the holiday, like The Potting Shed. , which has been open in Old Town Orange for nearly a decade. ,
Store owner Jack Carlisle said many of the items stocked at The Potting Shed are from local, Orange County artisans. Helping to support many local creatives, the store is constantly filled with artisanal gifts such as reclaimed wall art, plants, jams, herbs, puzzles, cards, candles, ceramic bowls, and other craft utensils.
“We’re a one-stop-shop,” Carlisle said. “And by supporting us, you are truly supporting the local creators whose products we sell.”
Denise Jochek got off a plane from France just two nights ago with a suitcase full of merchandise for her Summerhill Ltd. Antiques & Design in Orange, just in time for Small Business Saturday.
“Most of what we have here is French, because they get things done better,” Jochek said. “Most of our customers are excited because they have been able to find gifts that are very unusual, unique and thoughtful.
“Many of the items in our store, if they were purchased in L.A. or elsewhere,” she said, “they would be very expensive, but our pieces are tailored to our customers to ensure that people can afford the luxury they desire.” able to do.”
Like large retailers, Vicki McMurchy, executive director of the Dana Point Chamber of Commerce, said many local stores are having sales customers can take advantage of and many are helping with rising costs, such as offering patrons free gift wrapping. are offering.
“Employment continues to be a challenge for most of our businesses,” McMurchy said. “For job seekers, we encourage them to seek opportunities within their local communities. We encourage everyone to keep local small business in mind throughout the holiday season. Support and actively seek opportunities to try new shops and restaurants.