Redbird Promises To Make Everyone In Your Business A Data Analyst

Shame on the hard-pressed data engineers, says New York-based start-up Redbird, which just announced a $7.6 million seed funding round to help them out. The money will help the company continue to improve its data analytics operating system — and support growth at a company whose revenue has grown ninefold since early 2021.

Why do data engineers need to be rescued? The problem, explains Redbird co-founder and CEO Erin Tavgac, is that they’re chronically underserved and terribly overworked. “We live in a world where companies are being told that every decision should be data-driven, and where the amount of data is growing exponentially,” says Tavgac. “But most companies experience the same frustrations.”

One problem is that automation hasn’t happened — by some estimates, more than $1 trillion is spent on manual data-related tasks each year, and Tavgac believes two-thirds of that work really should be automated. A second difficulty is fragmentation – in their quest to get maximum value from data, companies routinely buy four or five different data tools that don’t work together.

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The biggest problem of all, however, is the magnitude of the task facing data engineers given their limited numbers. “In the companies we work with, it’s fairly typical that for every data engineer there’s a 100 commercial employee ratio,” notes Tavgac. “It’s a recipe for disaster.”

The combined effect of these issues is that people in roles like marketing, sales, finance, and more are looking for support that data engineering teams can’t provide in a timely manner. The promise of data and analytics is smarter, faster decision making—a promise that is undermined when requests for a specific data project take weeks or months to complete.

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Redbird’s solution is an operating system that not only provides a full suite of far more automated data services – from acquisition to wrangling to modeling and reporting – but also offers an easy-to-use interface that doesn’t require special engineering skills to use . The idea is that analysts in business functions should be able to manage many of their own data projects – all they have to do is point and click – and give data engineers time to assist them with more complex or technical tasks.

It’s a win-win solution, Tavgac says. “There will be many people in the industry who know exactly what they want from a data project and will be able to use Redbird to get it without being at the mercy of their understaffed data engineering teams be,” he says. “Likewise, the data team will have the time and space to collaborate and be creative together – to work with the business to build the data solutions it needs.”

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The analogy he draws is to the early days of computing, before simple, user-friendly operating systems made PCs usable for everyone; those without specialized coding could not take advantage of the new technology. So Redbird is the data analysis equivalent of Microsoft Windows on an Apple OS; it aims to bring much more functionality within the reach of everyday users, while still offering more complex features to specialists.

Tavgac, who co-founded the company with his brother Deren Tavgac, who now serves as Redbird’s COO, believes Redbird will evolve as these foundational technologies have changed over time. He expects to be able to offer voice-controlled commands, for example, so users don’t even have to touch a keyboard to organize data projects. He believes that third-party application providers will eventually want to offer tools through the platform.

This is for the future, but customers are already signing up for Redbird as is. The company, which started commercially less than two years ago, is already in the black and is generating seven-figure sales. Unlike many other companies in the start-up space, Redbird is targeting larger companies — typically with sales in excess of $1 billion — where Tagvac believes its biggest frustration is felt with data.

The Company’s seed round has the potential to accelerate its growth trajectory and product development. The oversubscribed round was led by multi-stage investment firm B Capital, with participation from Y Combinator, Thomson Reuters Ventures, Alumni Ventures and Soma Capital, along with several other funds and angel investors. “We believe Redbird will become a mission-critical platform for companies to manage complex data workflows,” said Karen Page, general partner at B Capital.

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