The Oneworld alliance has announced plans to relocate its headquarters. I’m not reading too much into it, but maybe I’m just naive.
oneworld alliance moves to Texas
From December 2022, the oneworld alliance will move its global headquarters to the Dallas-Fort Worth region. Specifically, the company will relocate to American Airlines’ 300-acre Robert L. Crandall campus (known as Skyview) adjacent to Dallas Fort Worth International Airport (DFW).
For context, the oneworld alliance was formed in 1999 and the alliance’s central management team was initially based in Vancouver before moving to New York in 2011.
As it describes, the move to the headquarters of the world’s largest airline will “further accelerate the Alliance’s drive to create greater value for its member airlines and customers.” In addition, it is claimed that this will allow Allianz to tap into the significant aviation talent pool in Texas, which is the state with the largest number of aviation jobs.
This is how oneworld CEO Rob Gurney describes the move:
“As our industry recovers from COVID-19, alliances and partnerships have continued to deepen. With our new home in Fort Worth, we expect to work even more closely with American and our member airlines as we work side-by-side to continue to grow and strengthen oneworld.”
Akbar Al Baker, chairman of oneworld and CEO of Qatar Airways, describes the move as follows:
“It is a significant move to move our oneworld global headquarters to the state-of-the-art Robert L. Crandall campus to be close to American Airlines, one of our founding members. Its home hub at Dallas Fort Worth International Airport is one of the largest airports in our alliance and is served by eight members, demonstrating its unrivaled connectivity and importance to travelers as a global hub.”
Is there any impact on this step?
On the surface, it seems logical that the oneworld alliance would relocate to the Dallas area as it is the hub airport for the alliance’s largest airline. For comparison, Star Alliance is based in Frankfurt (Lufthansa hub) while SkyTeam is based in Amsterdam (KLM hub).
In that respect, I’ve always found the headquarters of the oneworld alliance a little strange. The oneworld alliance was originally based in Vancouver, although the alliance did not have a member airline in Canada. Then the alliance moved to New York, which is of course a global business hub, but was not a major hub for a oneworld airline (American was historically the smallest of the “big three” US airlines in the New York area).
The move to American Airlines headquarters seems logical enough. Not only do I envision significant cost savings, but it also makes it easier for Allianz to work with its largest member, American Airlines. The only surprise here is that Allianz isn’t moving to Doha. 😉
The oneworld alliance was, in my opinion, the most impressive alliance in recent years. While other alliances have more or less stopped growing, oneworld continues to expand. oneworld has not only added Alaska Airlines and Royal Air Maroc in recent years, but the alliance continues to grow and Oman Air is expected to join soon.
The Oneworld alliance will relocate its headquarters from New York to Fort Worth, Texas. This is expected to not only result in cost savings, but also allow the alliance to be closer to its largest member airline. As a consumer, there shouldn’t be much of an impact here.
What do you think of the oneworld alliance moving to Fort Worth?