NERD™ Expands Texas Market as Product Demand Continues to Grow Rapidly

FREEHOLD, NJ–(BUSINESS WIRE)–Beverage USA, a leading entertainment beverage company, today announced the availability of its flagship Nerd Focus™ product in more than 1,500 Texas locations with successful launches in the Austin, Houston, and Dallas-Fort Worth markets. The recent expansion was bolstered by the company’s recent partnership with HEB and comes on the heels of rapid growth in the San Antonio market where the product was originally launched.

“We are very pleased with the success we have had in growing the brand in Texas,” said BevUSA Co-Founder, Rocco LaVista. “Nerd Focus was born in Texas, so we felt it was important to expand our footprint across the state. We will follow the same successful marketing plan we implemented in San Antonio to help penetrate these new markets do it

In addition to HEB, the products continue to be available in more than 1,000 retail locations in Texas including 7-11 and Buc-ee’s. “Not only are we excited about our rapidly growing customer base, but we’ve secured distribution deals with some of the biggest and best companies in the business that will allow us to further facilitate this growth and reach Nerd Focus another level.” said LaVista. The products are also available online through the company’s website as well as at goPuff, Amazon and Walmart, to further serve their growing customer base.

With powerful nootropics and performance-enhancing nutrients, Nerd Focus™ is the world’s first “Thinking Drink” – the first drink of its kind designed to increase clarity and focus, enhance memory and cognition and support overall brain health.

The exciting drink is available in Green Original and Blue Zero Calorie offering consumers a smarter and safer alternative to energy drinks with a refreshing citrus flavor with vitamins and natural ingredients. The proprietary formula aims to help mental alertness for those who need it most, such as: university students, healthcare workers, athletes, professional drivers and many others.

About NERD™:

In 2006, a student at the University of Texas at San Antonio on his way to medical school witnessed his colleagues relying on highly caffeinated energy drinks laced with potentially dangerous ingredients to boost mental stamina and focus. With the help of his professors, they created a “Thinking Drink” and within weeks, students lined up outside his campus apartment to buy his new drink – NERD Focus. NERD™ was founded and began selling on college campuses in Texas directly to students, building a network of distributors and fans. After creating a very loyal following at Texas universities and local retailers, NERD™ was purchased by Beverage USA in 2020 to invest in expanding the beverage brand nationwide.


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