DUBLIN–(BUSINESS WIRE)–The Middle East and Africa Events Market Forecast to 2028 – Impact of COVID-19 and Regional Analysis – By Event Type, Revenue Source, Nature, Organizer, Application and Company Size report has been added ResearchAndMarkets.com Offer.
The events market in the Middle East and Africa is projected to grow from US$53.63 billion in 2022 to US$76.67 billion in 2028; It is estimated to grow at a CAGR of 6.1% from 2021 to 2028.
With the advent of virtual events, planners have expanded their reach and targeted their events to larger audiences. Live translation as part of an event package can give virtual and physical venues a competitive edge. QR codes can also be used to track event registrations.
Venues can add QR codes to their safety arsenal to aseptically connect planners to attendees in accordance with current health regulations. Therefore, continuous advancements in events management are likely to present lucrative opportunities for events market growth in the forecast period.
Market segmentation for events in Middle East and Africa
The Middle East and Africa events market is segmented by event type, nature, revenue stream, organizer, company size, application and country. Based on event type, the market is segmented into virtual, hybrid and physical. The physical segment would dominate the market in 2022. The virtual segment is divided into webinars and others.
In terms of application, the Middle East and Africa events market is divided into B2B and B2C. The B2B segment would dominate the market in 2022. Based on company size, the market is categorized into small and medium-sized companies and large companies. The large enterprise segment would dominate the market in 2022.
In terms of revenue source, the Middle East and Africa events market is segmented into ticket sales, sponsorships and others. The sponsorship segment would dominate the market in 2022. In terms of organizers, the Middle East and Africa events market is segmented into corporate, sports, education, entertainment and others.
The entertainment segment would account for the largest market share in 2022. Based on the type, the market is segmented into Music Concerts, Festivals, Sports, Exhibitions & Conferences, Corporate Events & Seminars, and Others.
The corporate events and seminars segment would dominate the market in 2022. Country-specifically, the events market in the Middle East and Africa is divided into Saudi Arabia, the United Arab Emirates, South Africa and the rest of the Middle East and Africa. The UAE would dominate the market in 2022.
key market dynamics
market leader
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Rapid increase in event sponsorship
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Increasing youth interest in entrepreneurship and business seminars
Market Restrictions
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High operational costs when organizing events
market opportunities
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Technological advances
future trends
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Increasing demand for hybrid events
company profiles
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Anschutz Entertainment Group
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ATPI Ltd.
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BCD meetings and events
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Cvent Inc
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Live Nation Worldwide, Inc.
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poll star
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StubHub
For more information about this report, visit https://www.researchandmarkets.com/r/ewyk78.
