Meet the Black Media Entrepreneur Who Is Uplifting Girls and Promoting Businesses

Latoyia S Jordan, a multi-award-winning media pioneer, didn’t always feel confident and beautiful. Through faith and resilience, the serial entrepreneur reinforces her “girl keep thriving” mantra by building up our young ladies one girl at a time.

Jordan is the Founder of I Am Beautiful Movement, a nonprofit organization that strives to nurture and nurture mother-daughter relationships through bonding activities and educate girls ages 11-18 on how to manage self-esteem, self-image, and confidence.

The movement was founded alongside her daughter Destini in Henderson, TX and has reached over 2,000 mothers and daughters through its annual conferences, free programs and events since the organization’s inception in 2013. Jordan and her team also donated over 1,500 prom dresses to high school girls, thanks to GlamProm Dress Closet.

“My mother died of leukemia when I was 16,” Jordan shared, per The Higher South. “For me, the years between 12 and 18 are the most important years in a young girl’s life, and my mother died in the middle of mine. My prayers to God should always allow me to see and do the things my mother couldn’t do. When I had my children, I prayed this prayer even more intensely.”

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In honor of her mother’s memory, Jordan fully embraces entrepreneurship as a black woman and mother of two daughters. She uses her passion for empowering girls and creating memorable experiences to amplify the mission of her I Am Beautiful movement.

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“My passion for helping girls and women stems from me and my daughter,” said Jordan, who lost confidence after undergoing dental work due to a horrific fall. “I fell into a deep depression in 2013-2014. During this difficult time I founded the I Am Beautiful Movement. I love creating experiences and opportunities for girls and moms based on things I wanted to do as a young girl.”

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The I Am Beautiful movement aligns with Jordan’s ambitious efforts as CEO of Toyia Thrives Enterprises and Thriving Daily Media. Jordan promotes events and businesses and offers to revolutionize brands with a custom digital media kit, speaker sheet, biography sheet and more.

She also started the weekly newspaper Talking to Toyia Radio Show in August on KGLD 1330 AM/104.9 FM.

“Getting out of my head and wanting everything to be perfect were obstacles I overcame. When I took my hands off and gave them to God, He began to open my eyes and show me what to do,” Jordan said.