The real estate market is always a hot topic in the investing world, but also subject to turbulence when interest rates change.
would you be my angel
The real estate market is always a hot topic in the investing world, but also subject to turbulence when interest rates change.
With an estimated 2 billion active websites on the World Wide Web marketplace according to internetlivestats.com, I ask you: isn’t it time to examine a website’s potential as an investment?
Just think of the big names in the web marketplace like Google, Facebook or Amazon. They started out with a domain name and web hosting many years ago. And look at where they are today, having built multi-billion dollar businesses worldwide using a website as their main business.
Tech entrepreneur, website strategist and consultant Fernando Raymond has numerous guides on investing in expired domains, domaining, and PBNs and how to generate income from web properties.
His goal is to support everyone in their website investments and strategies for online success as he believes anyone can turn a website into a thriving business like he did.
Why invest in a website as a web property?
Ferdinand explains:
“As a business owner, I understand the importance and potential of a website in the 21st centurySt Century. Just think of Amazon, one of the most successful websites in the world, and just their content presentation and web marketing strategy and how this has led to incredible success as an online marketplace and business.”
“This obviously didn’t happen overnight, and I also see the barriers to getting a website up and growing, such as: B. Time and lack of technical support. Every entrepreneur should do proper research and SWOT analysis before launching any website, so the whole process requires as much strategy and investment as any other business process. In my view, the modern rise of the digital economy makes a website the most important asset to look after.”
Fernando speaks from experience of growing his first business from a simple SEO blog, which grew into this Digital Marketing Agency ClickDo Ltd. as more prospective customers found his blog posts on Google.
Fernando: “Put together onedomain nameA few web pages are not enough if you want to ensure the success of your website. Your journey to success begins with the choice of domain name. I chose clickdo.co.uk because my services are focused on the UK market and are online services. It is important to have an easy to remember and spellable domain name that is instantly recognizable and can relate to your business. So if your business has a name, register it as a domain if available. For a personal blog You can register your blogger name. you have the idea You have to imagine building a presence on the web that does a lot more and has a future.”
“Before setting up your website, think carefully about its purpose and format as this will determine its specifications. In the case of a business website, the purpose is to generate more sales, help expand sales channels, disseminate information, and generally get feedback. However, every business is different and their website should reflect this in the design.”
“That’s why we worked with my agency ClickDo Ltd. started to offer bespoke web design services as well because I know how difficult it is for business owners to get this right as many customers are now finding a business via a mobile phone or tablet for example. Any website design needs to be mobile responsive as well.”
“As you can see my agency has grown from my initial website and now offers a wide range of digital marketing services such as PPC and Facebook advertising, content marketing and more. And out of this business came my second start-up: Web Host SeekaHost Ltd. Investing just £100 to buy the domain, hosting and a basic website design was totally worth the investment and has given me a solid ROI. Anyone can afford that with enough dedication.”
What are the advantages of a web property?
Fernando: “First of all, a web property is much cheaper than real estate. You can buy a domain name from SeekaHost for as little as $3 and build a basic website with web hosting from as little as $2 a month and even a free theme, for example, through WordPress. Along the way you will of course need to invest in web design and content creation and on average a simple website can cost an estimated $1000 a year to run but of course this can run into the thousands region for more complex websites. However, compared to real estate it is still quite affordable considering what it can bring in as a return.”
“The most profitable types of websites like e-commerce or business websites, blogs or membership websites can generate various streams of income through advertising, sponsorships, paid product and service sales and more. A web property therefore offers a much broader opportunity for monetization than real estate. Also, the website owner can be extremely creative and expand what they offer through their platform. With a web property, there are almost no limits in this sense. And an online property, for example, can be managed on autopilot with managed WordPress hosting services that we offer at SeekaHost. Backups, technical maintenance and all that is taken care of.”
What is important to know before investing in a web property?
Fernando: “A website is only as good as the technology it uses. Essentially, a website consists of two parts, the front end (which is viewed in a browser) and a back end (which resides on a server).”
“The frontend is built using code like HTML, CSS, and JavaScript. The backend depends on Python, PHP and databases like MySQL.”
“The most popular software platform for building websites is WordPress, and WordPress hosting must be purchased separately.”
“If you’re setting up an online store, the most popular platforms are WooCommerce with WordPress, Squarespace. Wix, Shopify and Magento.”
“The most important factors to consider are:
- Costs related to design, hosting, maintenance, recurring costs like SSL.
- Availability of Developers. Finding a WooCommerce developer is pretty easy due to its popularity. Finding someone who knows how to make Magento jump through hoops is far less easy.
- Ease of customization is key. A website must have a unique and attractive look. This is the task of a topic. Some providers have more themes and allow for a higher level of customization.
- Availability of plugins that improve the functionality of a website. Plugins help with analytics, SEO, and many other features like shopping cart management, email management, and CRM.”
“Many business owners struggle to get to the technicalities of choosing the right software and features, so at SeekaHost and ClickDo we offer web consulting services and web design services and with the SeekaHost app we try to make the web hosting control panel, SeekaPanel, so easy accessible as possible with a straightforward interface.”
“SEO is a key aspect to make any website successful online. Additional SeekaHost features like the Knowledge Base and SeekaHost University integrations that provide WordPress, web hosting, blogging, and SEO/marketing background to give website owners a head start from the start.”
“As an SEO consultant, I know how important it is to optimize business processes, such as identifying the buyer persona from analysis. Analytics is a broad term that encompasses all activities aimed at recognizing and collecting user behavior on a website. We have integrated Google Analytics and Clicky Analytics to track website visitors and their navigation and behavior in the easiest way. You can use both in the SeekaHost.app portal if you connect them to your accounts.”
“For example, I use it to analyze and plan website strategy for my personal blog:”
“Google Analytics provides a comprehensive datasetfor visitors coming from their search page, which is the most used search engine to date.”
Image source: www.monsterinsights.com
Final words for future web owners
Fernando: “With a website, there is no actual end point. An endpoint would mean that the website is everything it could be. With technology constantly evolving, that’s impossible, and your business evolves with it.”
“So invest in the initial setup of your website, work at it every day and your website will mature. It will evolve as your business grows, which is why it requires constant attention, maintenance, and input to stay competitive. It is a virtual asset that is becoming increasingly profitable in a world where financial markets are volatile.”
Press release distributed by The Express Wire
To watch the original version on The Express Wire, visit Meet Tech Entrepreneur Fernando Raymond, who highlights alternative web real estate investing in times of financial turmoil
