Matcha Market to Reach USD 6.19 Billion by 2030; Growing Product Diversification & Increased Benefits of Healthy Beverages Will Favour Growth: The Brainy Insights

The clever insights

The clever insights

Rising awareness of the multiple benefits of matcha is also contributing to the growth of the matcha market. The increasing demand for food supplements with matcha as a preventive health measure will also offer lucrative opportunities for market participants. Asia-Pacific emerged as the largest market for the global matcha market, accounting for 47% of market revenue in 2021.

NEWARK, Sept. 29, 2022 (GLOBE NEWSWIRE) — The global matcha market is expected to grow from $2.73 billion in 2021 to $6.19 billion in 2030, according to the report published by The Brainy Insights, at a CAGR of 9.54%. in the forecast period 2022-2030.

Healthy foods and drinks based on superfoods like matcha are gaining popularity amid rising prevalence of chronic and lifestyle diseases like obesity, diabetes and heart disease. The presence of antioxidants, vitamins, minerals, and amino acids in matcha increases brain function, reduces risk of disease, improves liver health, and speeds up metabolism, bringing more consumers to the market. The market will continue to evolve as more people become aware of the benefits of matcha.

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Due to the increasing demand for matcha, companies are introducing new matcha-based products with different flavors and packaging. Additionally, innovative marketing techniques have increased the popularity of high-end premium matcha. Also, matcha manufacturers offer matcha-based personal care and cosmetics, driving the expansion of the market. Such initiatives will expand the consumer market and provide profitable opportunities for industry participants. However, the high cost of matcha may limit market development. Additionally, the growing availability of cheaper matcha alternatives will challenge the growth of the market.

competitive strategy

To improve their market positions in the global Matcha Market, the major players are now focusing on adopting strategies such as product innovation, mergers and acquisitions, recent developments, joint ventures, collaborations, and partnerships.

• The line of Matcha-infused teas was launched by Aiya America, Inc. on January 19, 2022. Aiya Matcha, the world’s leading premium matcha green tea producer for over 130 years, offers three premium Japanese green teas in its matcha-infused tea line.
• Sweetened Matcha To Go is a new product that Aiya Co.Ltd. added to its extensive range in November 2020. The product is in powder form and making drinks with the powder at home is easy.

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Market Growth & Trends

The matcha market was showing steady growth before the pandemic, and unlike most markets, the pandemic has had a positive impact on the matcha market. The lockdowns caused by the pandemic have facilitated the growth of homemade matcha drinks, cookies, ice cream, cakes and other desserts. For example, the increasing presence of matcha-based health drinks, skincare products and dietary supplements promoted by fitness enthusiasts and beauty and lifestyle influencers on social media is positively contributing to the growth of the global matcha market. In addition, the introduction of matcha-based coffee and tea by multinational coffee house Starbucks provides the necessary conditions for the development of the global matcha market. Additionally, the continuous improvement in the quality and variety of Matcha has fueled the growth of the market. The shift of consumers to contact-avoiding online shopping meant that many market participants launched their products online and thus made a significant contribution to the sales and turnover of the market participants mentioned.

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Important Findings

• In 2021, the Classic segment dominated the market with the largest market share of 46% and a market turnover of 1.25 billion.

The class type segment is divided into classic, cafe, culinary and ceremonial. In 2021, the Classic segment dominated the market with the largest market share of 46% and a market revenue of 1.25 billion.

• During the forecast period, the personal care segment will grow at the fastest CAGR of 13.29%.

The application segment is divided into regular tea, food processing, personal care, matcha drinks, catering, household and institutions. During the forecast period, the personal care segment will grow at the fastest CAGR of 13.29%.

• In 2021, the supermarket/hypermarket segment had the largest market share with 55% and a market turnover of 1.50 billion euros.

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The sales channel segment is divided into Supermarkets/Hypermarkets, Online, Business-to-Business, Convenience Stores, Specialty Stores and Other. In 2021, the supermarket/hypermarket segment had the largest market share with 55% and a market turnover of 1.50 billion.

Regional segmental analysis of the matcha market

• North America (USA, Canada, Mexico)
• Europe (Germany, France, Great Britain, Italy, Spain, rest of Europe)
• Asia Pacific (China, Japan, India, rest of APAC)
• South America (Brazil and the rest of South America)
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

Asia Pacific has emerged as the largest market for the global matcha market with a market share of around 47% and 1.28 billion of the market revenue in 2021. Asia Pacific is projected to be the largest market during the forecast period. The matcha market in Asia Pacific has been growing rapidly. China and Japan dominate the matcha market in Asia Pacific. Japan has the ideal type of soil and environment necessary for growing Matcha. Also, Japan invented drinking matcha as part of its tea ceremonies. China is increasing its matcha production with its Chinese matcha to compete with Japan. Australia, India and other South Asian countries are contributing to the growing demand for matcha in the region. The increasing western obsession with matcha and matcha-based products has increased matcha exports from Japan and China. Classic Matcha is the region’s most popular product; However, the demand for higher quality premium ceremonial matcha is also increasing. The increasing expansion of supermarket/hypermarket chains such as Maruetsu, Izumiya, Aldi and Auchan in Japan and China respectively is a positive development for the Matcha market as the maximum sales are made through these distribution channels. The introduction of matcha-based Oreos, choco-pies, biscuits, chips and chocolates in the Japanese market is having a positive impact on market growth. The low to no caffeine content and high presence of antioxidants will expand the market by attracting health-conscious consumers.

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Major Players in the Global Matcha Market are:

• Aiya Co. GmbH.
• DoMatcha
• Encha
• Green Food Corporation
• Ippodo Tea Co.Ltd.
• ITO EN Ltd.
• Marukyu Koyamaen Co.Ltd.
• Tata Global Beverages Corporation
• The AOI Tea Company
• Unilever PLC

This study forecasts global, regional and country sales from 2019 to 2030. The Brainy Insights has segmented the global Matcha market based on the segments mentioned below:

Global Matcha Market, by Varietal Type:

• Classic
• Coffee shop
• Culinary
• Ceremonial

Global Matcha Market By Application:

• Normal tea
• Food processing
• Personal hygiene
• Matcha drinks
• Meal Services
• Household
• Institutional

Global Matcha Market by Distribution Channel:

• Supermarkets/hypermarkets
• Online
• From shop to shop
• Convenience stores
• Specialty shops
• Other

About the report:

The global Matcha market is analyzed by value (Billion USD). All segments have been analyzed on a global, regional and country basis. The study includes the analysis of more than 30 countries for each part. The report provides an in-depth analysis of the driving factors, opportunities, restraints, and challenges to gain a critical insight into the market. The study includes Porter’s five forces model, attractiveness analysis, commodity analysis, supply and demand analysis, competitor position grid analysis, distribution and marketing channel analysis.

About the Brainy Insights:

The Brainy Insights is a market research company that aims to provide companies with actionable insights through data analysis to improve their business acumen. We have a robust forecasting and estimation model to achieve clients’ goals in terms of high quality results within a short period of time. We offer both customized (custom) and syndicated reports. Our repository of syndicate reports is diverse across all categories and subcategories across all domains. Our bespoke solutions are tailored to the needs of customers, whether they are expanding or planning to launch a new product on the global market.

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