MAP Selects Blue Yonder to Transform Planning Capabilities

Jakarta, Indonesia and Scottsdale, Ariz.–(business telegram)–PT Map Aktif Adiperkasa Tbk (MAPA), a leading lifestyle retailer, has chosen to enhance its business processes with Blue Yonder’s SaaS-based Luminate® planning solutions.

Based in Indonesia, MAPA (MAP Active) is a “brand commerce” entity that manages and markets international brands throughout Indonesia. A subsidiary of PT Mitra Adiperkasa Tbk (MAPI), MAP Active operates over 40 exclusive brands across 1,263 stores and 11 online sites. Its three major business lines are Sports, Leisure and Kids which are sold through mono-brand and wholly owned multi-brand store formats including PlanetSports Asia, Sports Station, Golf House and Kidz Station.

MAP Active wanted to further harness data to drive investment in its merchandise financial planning, assortment planning allocation and replenishment processes, so it turned to Blue Yonder. Blue Yonder’s consulting partner Infosys will work with Blue Yonder and MAP Active for the implementation.

Once implemented, Blue Yonder’s solutions will enable MAP Active to:

  • Future proofing the organization to drive its international expansion strategy.

  • Standardize merchandise planning and execution processes to enable collaborative, artificial intelligence (AI) data-driven decision making.

  • Create customer-centric, local taxonomy to improve the customer experience.

  • Improve their collaborative experience through automated and collaborative decision making.

“To support rapid international expansion, we were seeking an automated merchandise planning solution that could cover a wide variety of capabilities across financial forecasting, data management, allocation and replenishment, and assortment planning. Blue Yonder’s Luminate Planning proven end-to-end capabilities as well as industry depth and breadth to take our business to the next level. We look forward to enhancing the customer experience, driving significant business benefits and building future capabilities for Blue We look forward to building a strong relationship with Yonder,” said Nick Jones, Vice President Director of MAP Active.

With Blue Yonder’s Luminate Planning, MAP will be able to match their product placements to leverage active merchant intent, automate distribution and replenishment to increase productivity, and maximize margins with other retail planning solutions will work flawlessly. In addition, MAP Active can use taxonomy management to achieve faster time-to-value through instant access anytime, anywhere, with quick, easy deployment in a new, intuitive visual planning paradigm. And finally, with business financial planning capabilities, MAPActive can easily link enterprise-wide strategic plans to the execution of shared goals, while establishing consumer-centric, omni-channel guidelines to manage profitability and productivity. Is.

Antonio Bocalandro, President, APAC, Blue Yonder, said, “Blue Yonder’s Luminate planning will help MAP make greater use of data to drive strategic decision-making as the company continues to expand as the leading omni-channel retailer in Indonesia. is kept.”

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About PT Mitra Adiparkasa TBK

MAPI has a portfolio of over 150 world class brands ranging from Departmental Stores, Sports, Fashion, Kids, Food & Beverages to Lifestyle. As of March 2022, MAPI operates over 2,400 retail outlets across 79 cities in Indonesia. Key retail concepts managed include; Department stores: Sogo, Sibu, The Foodhall; Fashion & Beauty: Zara, Marks & Spencer, Kipling, Cotton On, Mango, Massimo Dutti, Swarovski, Zara Home, Boots, Sephora; Active (Sports & Leisure): Sports Station, PlanetSports.Asia, Foot Locker, Converse, Golf House, Reebok, Skechers, Onitsuka Tiger, Staccato, Clarks; Children: Kidz Station, Smuggle, Lego; Digital: Digimap, Digiplus; Food and Beverage: Starbucks, Pizza Marzano, Krispy Kreme, Cold Stone Creamery Ice Cream, Godiva, Genki Sushi, Subway; Others: Alun Alun Indonesia. For more information about MAPI, please visit

about blue yonder

Blue Yonder is a world leader in digital supply chain transformation and omni-channel commerce fulfillment. Our end-to-end, cognitive business platform enables retailers, manufacturers and logistics providers to best meet customer demand from planning through delivery. With Blue Yonder, you will integrate your data, supply chain and retail commerce operations to drive automation, control and orchestration to unlock new business opportunities and enable more profitable, sustainable business decisions. blue there fulfill your potential

“Blue Yonder” Blue Yonder Group, Inc. is a trademark or registered trademark of Any business, product or service name referred to in this document using the name “Blue Yonder” is owned by Blue Yonder Group, Inc. is a trademark and/or property of All other company and product names may be trademarks, registered trademarks or service marks of the companies to which they refer.


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