Majority of Americans will Fork Over Personal Data for This Pricing Perk

US consumers love bargains, and retailers know it.

This is why coupon discounts are so popular with American shoppers. In fact, a new study by Capterra showed that 78% of online shoppers “decided to make a purchase because they didn’t have a coupon.”

Another 78% of consumers say they don’t like it when businesses don’t offer coupons – the Capterra study found that 76% of consumers would “definitely or probably stop shopping at a business if it had the coupons that they’re sent to.” they’d become accustomed to.”


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