Komi, a landing page tool for content creators, raises $5M seed round • TechCrunch

Komi, a website page personalization tool for influencers and celebrities to create and customize landing pages to promote their projects, today closed a $5 million seed round led by Contour Venture Partners.

Launched in October 2021, Komi is designed to provide content creators, musicians, athletes, celebrities and other creative talents and personalities with a central hub or “home on the internet” to Customize a landing page that promotes your latest podcast episode. , YouTube videos, music albums, merchandise sales, tour dates, meet and greet opportunities, social media accounts, etc.

Kumi is built to empower creators. Millions of people around the world are making money from their online profiles, but many of them lack the necessary digital tools. “Comi works closely with the world’s top manufacturers and their teams to build the ‘all-in-one’ product portfolio needed to create a deeper, more direct and meaningful relationship with their audience,” said Louis Crosby, co-founder and CEO of Comi. he does. Comey in a statement

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The startup has also partnered with major platforms like TikTok, Instagram, Twitter, Pinterest, Snapchat, Spotify, Apple Music, YouTube, SoundCloud, Twitch and Shopify, allowing users to integrate all their content and products.

In addition, Komi includes backend tools that allow users to collect data such as total views, earnings, clicks, and average click-through rate (CTR).

Comey is currently invite-only, but plans to open to the public in early 2023. The platform is subscription-based and costs $10 per month. By comparison, Wix and Squarespace website builders cost at least $16 per month.

While the London-based startup declined to share its total users, Comey told TechCrunch that he expects more global growth in the coming months. The company added that fans engaging with Komi’s pages have grown 40 percent per month since launch, and user engagement has more than doubled over the same period.

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Several big names use the product, including Lizzo, Elton John, Idris Elba, Matthew McConaughey and Eva Longoria, as well as social media personalities like Zoe Sag.

Image credit: lizzo.komi.io (opens in a new window)

Crosby told TechCrunch that influencers both large and small are encouraged to use Komi. “The whole idea [of Komi] It’s that you can be a smaller time influencer like my friend Konrad. He can do it himself – he doesn’t need a music label or manager to do it. [Komi] Crosby said. (For context, Conrad is a little-known British singer with 1.07k subscribers on YouTube, nearly 8,000 followers on Instagram, and over 100,000 listeners on Spotify.)

And unlike Wix and Squarespace, which are aimed at businesses, Komi is built for creators, so it’s easier to use, claims Crosby. “Squarespace or Wix provide templates for companies, and creators often behave that way [small and medium-sized businesses], but they are not. They are more like consumers. So it should be as easy as it is for you and me.”

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With the creator economy growing, with roughly over 300 million creators worldwide, Komi’s landing page tool can potentially help many executives with prominent clients to solo group creators, regardless of skill set.

Music labels Red Light Music Management and Get Engaged Media also participated in the round, as well as notable Angels such as World Cup winner and footballer Mario Gotze, former Victoria’s Secret Angel and model Taylor Hill, Mumford’s Ben Lovett and Sons and Seven Arens participated. , Director, Global Growth at Spotify.

The company told TechCrunch that the funding will help Comey improve its platform and ultimately provide more means to engage with fans and monetize it, but declined to provide specifics.

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