dr Pauline Long motivates young soccer players every year when she celebrates her birthday.
for dr Pauline Long, Chief Executive Officer of the Pauline Long Entrepreneurship Foundation (PLEF), has now become a tradition to celebrate her birthday with a football tournament every year for five consecutive years in districts where PLEF operates.
The 2022 edition of the Pauline Long Super Cup was held in the Kauma area of Lilongwe District. The tournament first started in Mzimba in 2018 before moving to Ntcheu in 2019, Zomba in 2020 and Mulanje in 2021.



dr Pauline Long is known for celebrating her birthday by giving back to the community and this year as usual she sponsored the Kauma tournament to give back to the youth. The tournament usually aims to support youth in different villages to fulfill their potential as footballers.
In the final game on Sunday at the Kauma Community Ground, the Kauma Young Bullets beat Kauma Football Club 4-2.
Speaking to Nyasa Times after the event, Kauma FC captain Lameck Phiri hailed Dr. Long and said she brings to light talent among youth in terms of football development.
“We are very pleased about this initiative. We wish it could become a league so we could have more playing time. We have to develop our skills. We also need footballs and jerseys. They are important for our competence development. We will continue for Dr. Praying long because we need their support over the years,” Phiri noted.
Eight teams took part in the tournament and four teams received cash prizes with an additional trophy for the winning team.
The Pauline Long Entrepreneurship Foundation (PLEF) is a global organization providing tools for leadership and entrepreneurship. The foundation looks after the welfare of young people, widows and young girls who need support. It also offers scholarships and sponsors education for children in Congo, Zambia and Malawi.
PLEF has distributed food to widows and is building a multi-million Kwacha development center for Kwacha women in Mzimba district.
Pauline Long is a British citizen of Kenyan descent and believes it takes one person to make another person comfortable.
“It takes one person to improve another person’s life. Blessed will always be the hand that gives than that that takes,” she told the Nyasa Times.
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