Apple Music, the NFL and Roc Nation today announced that international icon, entrepreneur and philanthropist Rihanna will be the focus of the Apple Music Super Bowl Halftime Show at Super Bowl LVII at State Farm on Sunday, February 12, 2023 in Glendale, Arizona stage will stand.
The Apple Music Super Bowl Halftime Show is produced by DPS, with Roc Nation and Jesse Collins serving as executive producers and Hamish Hamilton as director. Roc Nation also acts as the live performance’s entertainment strategic advisor.
“Rihanna is a generational talent, a woman from humble beginnings who has exceeded expectations at every turn. A person born on the small island of Barbados who became one of the most prominent artists of all time. Self-made in business and entertainment,” said Shawn “JAY-Z” Carter.
“We are very excited to welcome Rihanna to the stage of the Apple Music Super Bowl Halftime Show,” said Seth Dudowsky, NFL Head of Music. “Rihanna is a one-of-a-kind artist who has been a cultural force throughout her career. We look forward to collaborating with Rihanna, Roc Nation and Apple Music to bring fans another historic halftime show performance.”
“Rihanna is an incredible recording artist who is loved by tens of millions of Apple Music customers around the world,” said Oliver Schusser, Apple’s vice president of Apple Music and Beats. “We’re excited to partner with Rihanna, Roc Nation and the NFL to bring music and sports fans a meaningful show – what an incredible artist for the inaugural Apple Music Super Bowl Halftime Show.”
In the coming months, fans can expect exclusive details and previews leading up to the Apple Music Super Bowl Halftime Show by following @AppleMusic on TikTok, Instagram, and Twitter.
This is the first year of a partnership between Apple Music, the NFL and Roc Nation.
Earlier this year, the Super Bowl LVI Halftime Show, featuring a slew of groundbreaking musicians including Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar story and received five Creative Arts Emmy nominations. The critically acclaimed performance won three Creative Arts Emmys, including Outstanding Variety Special (Live), a first-ever for the show.
Past appearances on the Super Bowl Halftime Show include The Weeknd, Jennifer Lopez, Shakira, Justin Timberlake, Lady Gaga, Katy Perry, Bruno Mars, Prince, Madonna and more.
For more information on Super Bowl LVII, visit SuperBowl.com.