Insights on the Global Heat-not-burn Tobacco Products Market, Drivers, Restraints, Opportunities, and Threats

NEW YORK, September 21, 2022 /PRNewswire/ — The Heat-not-burn tobacco products market is expected to grow $22.22 billion, at a CAGR of 26.21% during the forecast period. The cost-effectiveness of heat-not-burn tobacco products, heat-not-burn tobacco products are relatively safer than traditional cigarettes, and a growing number of organized retail outlets is one of the main factors behind the market growth.

Technavio has announced its latest market research report titled Global Heat-not-burn Tobacco Products Market 2021-2025

Technavio has announced its latest market research report titled Global Heat-not-burn Tobacco Products Market 2021-2025

However, factors such as the rising popularity of smokeless tobacco products, distribution problems and increasing promotional activity by vendors will hamper market growth. Request a free sample report.

Heat-not-burn Tobacco Products Market Geography Landscape

APAC will account for 41% of market growth. The major markets in APAC for heat-not-burn tobacco products are Japan and China. The market of this region will grow faster than the markets of other regions. During the projection period, cost efficiency will support market expansion in APAC. The report dives deep into the market segmentation of heat-not-burn tobacco products by product (devices, capsules and vaporizers) and geography (APAC, North AmericaEurope, South America and MEA).

Heat Not Burn Tobacco Products Market Segmentation

The capsule sector will significantly increase its market share in heat-not-burn tobacco products. The second largest product category on the world market is heat-not-burn tobacco capsules. The market for heat-not-burn tobacco capsules is highly consolidated, with only a few local and international suppliers.

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The global non-heating tobacco capsules market is set to grow during the projected period due to the increasingly organized retail outlets around the world and increased consumer awareness of the benefits of using non-heating tobacco products. Buy sample report.

The market is fragmented and vendors employ various organic and inorganic growth strategies to compete in the market.

The growing competition in the market is forcing providers to adopt various growth strategies such as promotional activities and advertising spending to improve the visibility of their services. Some vendors are also employing inorganic growth strategies such as M&As to remain competitive in the market.

Covered companies:

  • Altria Group Inc.

  • Ballantyne Brands LLC

  • British American Tobacco Plc

  • Imperial Brands Plc

  • Japan Tobacco Inc.

  • Korea Tobacco & Ginseng Corp.

  • PAX Labs Inc.

  • Philip Morris International Inc.

  • Shenzhen Yukan Technology Co.Ltd.

  • Vapor Tobacco Manufacturing LLC

Find more highlights on vendor growth strategies and their product offerings and download the free sample report.

What our reports offer:

  • Market share estimates for the segments at regional and country level

  • Strategic recommendations for newcomers

  • Market Trends (Drivers, Opportunities, Threats, Challenges, Investment Opportunities and Recommendations)

  • Strategic recommendations in key business areas based on market assessments

  • Competitive landscape design that maps key common trends

  • Company profiling with detailed strategies, financial metrics and current developments

  • Supply chain trends that reflect the latest technological advances

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Market scope of heat-not-burn tobacco products

report coverage


page number


base year


forecast period


Growth Dynamics & CAGR

Accelerate with a CAGR of 26.21%

Market growth 2021-2025

$22.22 billion

market structure


YoY Growth (%)


Regional Analysis

APAC, North America, Europe, South America and MEA

make a market contribution

APAC at 41%

Important consumer countries

USA, Japan, Italy and China

competitive landscape

Leading companies, competitive strategies, levels of consumer engagement

company profiled

Altria Group Inc., Ballantyne Brands LLC, British American Tobacco Plc, Imperial Brands Plc, Japan Tobacco Inc., Korea Tobacco & Ginseng Corp., PAX Labs Inc., Philip Morris International Inc., Shenzhen Yukan Technology Co. Ltd. and Vapor Tobacco Manufacturing LLC

market dynamics

Root market analysis, market growth drivers and barriers, fast growing and slow growing segment analysis, impact of COVID-19 and future consumer dynamics, and analysis of market conditions for the forecast period.

customization area

If our report does not contain the data you are looking for, you can contact our analysts and have segments adjusted.

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Look for Technavio”Consumer Staples” Research Reports

Table of Contents

1. Summary

2 market landscape

3 market size

4 Five Forces Analysis

5 Market Segmentation by Product

6 customer landscape

7 Geographical Landscape

8 drivers, challenges and trends

9 provider landscape

10 Vendor Analysis

11 Appendix

about us

Technavio is a leading global technology research and consulting firm. Her research and analysis focuses on trends in emerging markets and provides actionable insights that help companies identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialist analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies and spanning 50 countries. Their customer base consists of companies of all sizes, including more than 100 Fortune 500 companies. This growing customer base relies on Technavio’s extensive reporting, extensive research and actionable market insights to identify opportunities in existing and potential markets and to assess their competitive position in changing market scenarios.

Technavio Research
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UK: +44 203 893 3200
Email: [email protected]

Global Heat-not-burn Tobacco Products Market 2021-2025

Global Heat-not-burn Tobacco Products Market 2021-2025



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