Influencer Mikayla Nogueira Called Out for Complaining About Job


If you’ve been watching makeup tutorials on TikTok, there’s a good chance you’ve come across Mikayla Nogueira. Her consistent posts garnered her over 13.5 million followers on the platform, with many users praising her perceived “down to earth” personality. Others seem to like her distinctive Massachusetts accent as well.

However, she’s been getting calls from TikTok users because she’s apparently complained that her job as an influencer is tough, something former full-time social media influencers on record refute.

The drama began when a clip of Nogueira made the rounds on TikTok. “Just finished work, it’s 5:19,” she says in the video. “Try to be an influencer for a day. Try it.”

The video then switches to several other clips in which she shows designer handbags from brands such as Christian Dior, Chanel and Louis Vuitton in front of the camera. The video was shared on TikTok by user @ilovewater2001, although it’s unclear where Nogueira first shared the clip of her complaint.

@ilovewater2001 She is such a hard worker 🥺 Condolences Mikayla. #mikaylanogueira #mikaylaxglamlitepahttwo ♬ Original sound – Grub Assham

People on the platform collectively rolled their eyes at Nogueira’s comments.

“Work 9 to 5:19,” joked one user.

“I knew I didn’t like her for a reason,” shared another.

“Yeah putting on makeup and filming and editing is so hard,” wrote a third.

Others said there was a clear difference between a time consuming job and a difficult job.

“Time consuming ≠ difficult,” said one viewer.

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“It’s so hard to support creators at this point…why bother,” argued a second.

Other content creators have uploaded their own clips commenting on Nogueira’s remarks, such as Anayka She (@anayhashe). She made several points regarding the phenomenon of influencers “complaining” about how exhausting their work is for others online.

@anaykashe ♬ original sound – Anayka She

“Influencers who complain about their jobs are like white people who complain about being called ‘crackers,'” says the creator.

She reflects on her experience as an influencer since garnering a huge following on TikTok in 2020 and compares it to her previous experiences in “real jobs” which she started at the age of 12.

“I’ll tell you something that has helped me over the last two years as an influencer is that being an influencer is a job like any other, although the job isn’t hard but it’s very boring,” she says. “And also depending on the type of person you are, when you’re scared… it could be very stressful… it’s a very social/facial expression, kind of pressure. Being called a cracker may hurt your feelings, but you can’t look me in the face and tell me it’s hard.”

While she claims her work as an influencer is “draining” and “tedious,” she maintains that it’s not “hard.” The TikTok also shares a conversation she had with her manager.

“My boss told me something before and it really stuck in my mind,” she recalls. “The problems I have now – as an influencer – are problems I wish I had two or three years ago when I was still working a regular job.”

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She also explains that her experience as an influencer is very different as a black creator than with white creators like Nogueira.

“My biggest problem is trying to get the fair amount I should be making that my white colleagues get paid,” she concludes. “I promise you all, if I rolled in dough, you’d never hear me peep, baby. You just have to know what you can and can’t say. Yes, everyone has fights…but this fight clip [Nogueira’s] was a bit crazy.”

The creator adds that some influencers are “normal” and not all have Lamborghinis and Louis Vuitton bags, and some people do. “That’s okay,” she says.

A response to Anayka’s video summed up a recurring theme when it came to responding to the notion that being an influencer is “difficult”. “Just because you work a lot doesn’t mean you work hard, I have a feeling influencers forget that,” they wrote.

Another viewer added: “And it’s just the fact that she complained about getting up at six and stopping at five? It’s so normal.”

Others also pointed out that Nogueira recently uploaded a clip where she talked about buying a new house. “Weeks ago she literally posted about buying a house,” one user wrote.

However, Anaykas wasn’t the only response to Nogueira’s post. It spawned a wave of videos that challenged the influencer.

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Another content creator on the platform criticized the fact that Nogueira thought finishing her workday at 5:19pm was somehow an absurd time to finish work after waking up at 6am.

@llaurynsimone I could do a thesis on how out of touch influencers are smh #mikaylanogueira #influencers #fyp @Mikayla Nogueira ♬ Original sound – Grub Assham

Another TikToker (@styledblam) also went viral after sharing his busy schedule of college courses and his service job.

“Coming home from a full day at university only to have to change to serve people food and drink for 8 hours,” reads the text overlay. “Mikayla… babes, I’d like to be an influencer for a day.”

@styledbyam #mikaylanogueira #influencer #fyp ♬ Original sound – Grub Assham

The Daily Dot has reached out to Mikayla Nogueira via Instagram direct message for further comment.

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*Initial publication: September 25, 2022 at 1:57 pm CDT

Jack Alban

Jack Alban is a freelance journalist for the Daily Dot, covering trending human interest/social media stories and real people’s reactions to them. He always tries to incorporate evidence-based studies, current events, and relevant facts to those stories to create your not-so-average viral post.

Jack Alban



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