IC Markets Unveils New Campaign to Help Traders to Reach New Heights

SYDNEY–(BUSINESS WIRE)–IC Markets, one of the world’s largest Forex CFD brokers, has unveiled its new global marketing campaign in front of thousands of rugby fans at the Rugby World Cup Sevens tournament held at DHL Stadium in Cape Town, South Africa last week.

Airing in 10 countries over the next few months, the spot was created by South African creative agency and filmmaker Silver Bullet Films. The ad alludes to the renewed interest in the 1986 film Top Gun, following the release of its sequel Top Gun: Maverick, and encourages traders to “stock up” and experience the superior benefits of IC Markets.

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Commenting on the campaign, IC Markets CEO Andrew Budzinski said: “Top Gun is an iconic film and it’s essentially about using skills and the right tools to unlock potential and achieve goals. The features and benefits we offer, who will help take their trading to the next level.”

Filmed outside of Johannesburg by award-winning Executive Creative Director Wayne de Lange, the new ad campaign is IC Markets’ first major TV campaign since 2021

IC Markets operates in 200 countries around the world. IC Markets’ 200,000+ active traders benefit from its competitive pricing, low spreads and ultra-fast institutional-level trading, with a total trading volume of $1.11 trillion (March 2022).

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IC Markets chose the South African capital to shoot the commercial in recognition of its success in that market since launching in 2020. The decision to support the South African film industry also follows IC Market’s recent sponsorship of Rugby World Cup Sevens in Cape Town.

To view the new ads:

About IC markets

Designed by traders for traders, IC Markets is the world’s largest Forex CFD broker, specializing in offering exceptional trading conditions and world-class 24/7 service to clients in over 200 countries around the world.

Since its launch in 2007, IC Markets has bridged the gap between retail and institutional clients by offering a trading solution previously only available to investment banks and high net worth individuals.

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As a result, IC Markets is the destination of choice for active traders worldwide who are looking for a trading environment that supports them in becoming more confident and skilled traders, providing intuitive trading platforms with value-added tools and support for all trading strategies and styles.

IC Markets is dedicated to innovation, continuous improvement and the use of cutting-edge technology for the benefit of our clients.

For further information, click here.

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