How to Start Your Very Own Photography Business


If you’re looking for a second income and have some photography chops, perhaps building a photography business can solve your problems.

If you want to turn your creativity into a business venture, you are not alone. Everyone loves photography, and having it not only as a hobby but also as a source of income is a dream for most of us. If you are seriously considering it now, we can help you with it.

There are many things you have to do for photography business. Yes, it is fun, but the business side of it can be overwhelming for you, which is probably why you are here reading this article. To help you set up your photography business, we’ll share some advice and information on how to start your own photography business.

a business plan

Of course, how can you start a business without a plan or more specifically a business plan? Any serious photography business owner you go to for advice will ask you for one. But what exactly is it and what purpose does it serve? Well, consider this your roadmap. In this roadmap, you start by describing what your business is and then how it will grow in the future. It also breaks down things like cash flow, expenses, competition and ownership.

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Remember, without a business plan, you’ll be more prone to bad decisions, which is bad if there’s a lot of competition in your field. A good business plan would also be a good tool if you’re looking for some investors, but that’s another topic for another day. But let’s move on.

Estimate your startup costs

If you think all you need is a camera and a few tools, you are wrong. If you want to start a photography business then you will have to bear many other expenses. To start, you need to assess the essentials you need for your business. Of course, the first would be the right cameras and other gadgets related to photography.

Camera equipment alone can cost at least more than $10,000. After that, you’ll need to spend on a license, insurance, a website, and accounting software. And, of course, you need to have your base of operations, which is, for some, the next most expensive thing after camera equipment. Sure, you can turn your garage or backyard into a makeshift studio, but if you want to look professional, you might want to look into rental properties and research the cost.

build your brand

If you work with people personally, you are your brand. With this in mind, every little thing you do, especially on social media, can affect your branding and reputation. Remember, most startup photography businesses get clients by word of mouth. Not only that, you can also get referrals from studios to find you a good location for a shoot like Smoked Garage.

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That said, if you do go for a shoot, always remember to look professional. Dress appropriately, iron your shirt and always be organized. Also, always be on time. This is a red flag for many people. Always make sure you understand how the schedule works and how the day goes by. Give them a timetable for the final product, and of course, never break any promises you make to your customers.


Now this is difficult for many people, especially for startups. If you have a friend who has a photography business or someone who knows about the industry, you can consult them on how to price your shoot. But a good rule of thumb here is that you should never charge a job that costs you money or at least less than minimum wage. You can also look at your competitors to see how they charge for their work.

Generally, you’ll want to estimate that there’s 3 hours of editing time for every 1 hour of shooting. Some photographers price their hours at $50 to cover standard costs. Also, remember to consider travel time and preparation time. They are part of your job as a photographer, so your client should pay for them as well.

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invest in a website

Once you’ve come up with a name, the last thing you need to have is a website. For some, this may be trivial, but you wouldn’t know how a good website can set you up with tons of gigs. Of course, for your website to be effective, your objective must be to impress your customers, so if you have the budget, you may want to have a professional build your photography website. Of course, the website should showcase your work and your contact details. It’s also a good idea to list some of your prices on the website.

last word

For some people the photography business is only a dream. After all, many people think that a business based on your hobby is an impossible dream, but it is different. There are a lot of photography businesses out there these days, and it’s inspiring that they have the courage to turn their passion into a business. If that’s you, you might want to follow the tips above.


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