However, Andrew, who correctly recognized that non-alcoholic versions of classic tipples would be a long-term trend even before Naked Life launched, said he was less afraid of rising interest rates than entrepreneurs in more established industries.
When you have about 4% penetration [of non-alcoholic alternatives into the broader alcohol market] “And it’s growing fast. I’m looking more at the risk that it could bankrupt us than if a rate hike would cause the consumer to spend 10 percent less.”
He acknowledged that any general economic downturn could affect Naked Life’s growth in other ways.
“We’re preparing for the fact that if we’re going to execute all of our scale plans, it may be more difficult to raise capital than we originally thought — and do we still want to raise capital under these circumstances? “
Morgan at Flair also believed it was on a growth path that a few rate hikes couldn’t stop. With less than half the calories of an equivalent-sized beer, Feller’s neighborhood of “hard seltzers”—essentially carbonated water mixed with an alcohol base and fruit flavorings—has experienced the same post-pandemic national health blow as the naked life. has strengthened The hard seltzer market in Australia is set to grow by 282% in 2021-2022 to become a $210 million category.
“Alcohol typically does well during a recession, but we’re also taking steps to diversify our portfolio and focus on the cost-conscious consumer,” he said.
Morgan said Feller will tap the private capital markets for the first time since raising a “family and friends” seed early next year, capitalizing on its strong position after its revenue grew 1,863 percent over the past three fiscal years. and reached 4.5 million dollars. 2021-22.
“We are thinking [a general raise] A better approach is to use all our profits to finance growth, he said, echoing an earlier statement by Katrina Englebert, an investment partner at Pemba Capital Partners, who said the backer of entrepreneurs is looking to be profitable, or at least “clear”. In the businesses that he has chosen to invest and help.
“But it’s going to be an experiment – we don’t want to bankrupt ourselves by bringing in too much cash,” Morgan continued.
Earlier, PwC’s partner in financial advisory markets, Jade Dixon, named “agility” as one of the three things that fast-growing businesses need to focus on now (the others being digital transformation and environmental implications). It is a social-government which, according to him, was especially important for attracting millennial talents.)
Naked Life’s Andrew agreed, noting that of his large stocking units (which today extend to low-sugar chocolates), he was prepared for 30 percent to fail and was ready to double. Successes quickly