Artists, athletes, spiritual activists, social entrepreneurs, and influencers are often inconsistent. Call them purpose-driven leaders with true north stars.
Because artists and athletes are misfits who really care about the greater good. They use their talents, skills and network to change the world.
Their weapons of collective affection? They can mobilize billions of fans to become a force for good.
Flip the Funnel: Own your media channels, IP and fan relationships
We see Big Tech players squeezing artists like lemons. Recording artists often struggle with only 12-15% of their total income.
Walled gardens like Spotify and Apple account for 30% of artists’ income. Or Zuckerberg, who would get a staggering 47.5% in his metaverse, Meta.
Artists Move Beyond “Fans for Rent”: Social media streamers squeeze their organic fans to 1-2% unless they pay Facebook.
Artists are now using their social media channels to attract their fans to their uncensored media channels, communities and CRM databases.
The most important points? Own your IP. Own your media channels. Own your fan relationships.
Do not build your house on rented land. Should I say Elon Musk and Twitter?
Accelerate artists with blockchain, NFT and social tokens
Artists use blockchain for smart and transparent contracts. Artist Beeple Sold his first art collection for $69 million with NFT. Can you imagine an NFT to do good?
Crypto, NFT, and coming soon Social cues It enables artists to reimagine their fan relationships and value chain.
Today, fans can go beyond owning Nike stock and finally own a little piece of their favorite artist.
Can you imagine? Fans who have a small stake in Cristiano Ronaldo or black coffee?
Cause artists and DJs charity in dance music
Modern DJs – with huge followings – are making a comeback. Hardwell has its foundation. Carl Cox, Seth Troxler, and David Guetta are raising awareness for socioeconomic gaps and building global communities through music and culture.
DJs have shared their streaming royalties with NGOs or asked their fans to donate to a social enterprise. Artists can also auction off a unique piece of their content. Certification, licensing, and real-time valuation. ‘
Inspiring athletes and social entrepreneurs
Get inspired by athlete Serena Williams. He supports 60 social enterprises and raised $111 million from his fund Serena Ventures.
What about Novak Djokovic? His Novak Foundation helps children in the field of education and entrepreneurship.
Remember Boyan Slott – founder of The Ocean Cleanup? He raised crowdfunding and venture capital to make our oceans plastic-free by 2040.
Can you imagine? If we find 9 other people like Boyan and give funding? Our oceans will be plastic free by 2030.
The real world is almost ahead of our science fiction
Artists are constantly looking at the world around them – imagining possibilities – just like futurists.
Since this era is all about curiosity and imagination, you can watch science fiction movies to get the rocket in your mind.
Do you want to join the movement of doing good?
Find your cause or purpose – your true north star. Then connect to internal Hardwell, Serena, Novak or Boyan. Mobilize your fans to do good.
Igor Beuker He is a futurist, speaker, social entrepreneur and artist. You can find more stories and conversations in his newsroom. Join a misfit on a mission through his official site igorbeuker.com