Amazon’s Prime Early Access sale: What’s in stock
When Amazon’s sales begin on October 11, expect the best discounts on Amazon devices like the Kindle, Echo, and Fire TV streamer and its own-brand apparel, according to Julie Ramhold, consumer analyst at DealNews.com.
Amazon previously said the 55-inch 4K Fire smart TV with hands-free Alexa would be 80% cheaper, and some Echo devices would be 55% cheaper.
In addition to Amazon’s own brands, other deals include earbuds, speakers, and headphones from Sony and Bose at half price, some Dell and HP laptops at 35% off, Solo Stove fireplaces at 30% off, and 15% off Peloton bikes.
Unlike Prime Day in July, Amazon is offering more gift ideas this month – with more deals on well-known brands like Hasbro, Lego, Barbie and Sony – rather than home goods.
“They’ll be trying to snag all the great Christmas gifts: home decor, clothing, branded accessories and toys, toys, toys,” said Casey Runyan, editor-in-chief of online discount marketplace Brad’s Deals.
“Prime Day over the summer was very toothpastey; it’s not the same as buying that awesome kitchen gadget or hot toy,” Runyan added.
Even the Amazon coat is back and 30% off.
Chinese label Orolay’s ‘Amazon Coat’ went viral on social media.
New offers are published every 30 minutes. If an offer is active, add the item to your cart immediately. Some items will sell out quickly, Ramhold said.
However, to take advantage of Prime Day deals, you must be an Amazon Prime member.
You can sign up for a monthly membership or a 30-day free trial.
Deal hunters should beware of the monthly promotion, Ramhold warned, as it doesn’t extend through Black Friday.
“By hosting this Prime Day event in October, Amazon has effectively assured that if people want to shop in November, they will have to pay,” Ramhold said.
Annual Prime membership also comes with a catch, as the retail giant bumped the price to $139 from $119 earlier this year.
Target, Walmart and other competitors launch early sales
The best bargains aren’t just found on Amazon; Other big names are also launching their own holiday sales this month.
“Retailers of all categories are taking advantage of the fact that shoppers are searching the market for deals during this time to create their own events to move inventory and gain volume from Amazon,” said Rakuten’s Retail and Buying Expert Kristen Gall.
Here’s a look at some other sales events happening now.
- target‘s “Deal Days” kicked off October 6th with daily deals across all categories including furniture, electronics, beauty, apparel, toys and sporting goods. Shoppers also have the benefit of the retailer’s price match guarantee, meaning purchases made between October 6th and December 24th are eligible for a price match if the target price falls further before Christmas Eve.
- Walmart is hosting a “Rollbacks and More” event October 10-13, starting before and after Amazon’s sale, and includes discounts on top gifts and electronics, home, toys and clothing.
- Macy’s The Fab Fall sale runs through October 10th with savings of up to 60% and extra bonus money for loyalty members.
- cabbage has its two-day Deal Dash on October 11th and 12th with an additional 20% off already discounted goods.
- bed bath beyondThe Fall Savings Sale is underway, with savings of up to 50% off almost everything, plus an additional 20% off any item and $15 off any purchase over $50.
With sales starting earlier, retailers are hoping to lure shoppers with promotions well ahead of Black Friday and Cyber Monday as consumers become increasingly concerned about higher prices.
In fact, many consumers have already started buying Christmas gifts, studies show – and according to a recent report by market research firm Numerator, almost one in three will buy this round of the prime sale.
Fears that prices will only go up from here have motivated more people, according to a separate report from the National Retail Federation. About 44% of shoppers said it’s better to buy gifts now because those items could be more expensive before the end of the year.
How to get the best deals on Christmas gifts
Start price tracking now to maximize your vacation savings.
Ramhold recommends creating a Wishlist and then using a price tracking browser extension like Camelcamelcamel or Keepa to keep track of price changes and receive price drop notifications for the items you want.
“If you know what they’re charging now, it’s a lot easier to tell if something is a really good deal,” Ramhold said.
That can also depend heavily on the type of item, Runyan added. “Offers vary greatly by category,” she said. “For electronics, a 10% discount is good; in apparel and accessories, the profit margins are much larger, so there is more room for discounts.”
“For additional savings, apply promo codes or digital coupons and use a rewards credit card [earn extra] Points or cashback,” said Gall.
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