Harrogate entrepreneur celebrates success of pioneering freelancer community — Harrogate Informer

Harrogate-based virtual agency Interim Digital is celebrating its first full year in business, founded to revolutionize the freelancer community model.

Changing ways of working have accelerated the digital transformation of businesses, with nearly 54,000 new digital marketing positions becoming available over the past year alone. T

His agency was launched as a way to help address the growing digital skills gap facing agencies across the UK. In its first 12 months, the ad hoc association has grown to 70 members and generated more than £200,000.

Aspiring to revolutionize the way digital marketing agencies do business, Interim Digital has capitalized on this demand for digital talent by growing a trusted and highly experienced community of digital professionals from ex-agency backgrounds.

The fast-growing Agency of Agencies currently works with 67 freelancers in the digital community and supports work in 13 different markets.

Taking a community-driven approach, Interim Digital has attracted and retained the best freelancers in the industry through a combination of freelance referral incentives, transparent payment terms, and most importantly, creating a culture of working for an agency but in a freelance environment.

Freelancer Remie Lund, who has been working with Interim since 2021, said:

Interim Digital has revolutionized the way I work with agencies. I’ve been able to work on much bigger brands than I could have recruited as a freelancer on my own, and the processes, teamwork, and security of working in an agency without being tied to them has made freelancing so much less. stressful. Best of all, it costs me nothing. It’s a win-win for agencies and freelancers.

The founder of Interim Digital, Ginny Nichols, has worked in the digital marketing industry for over 12 years.

Ginny said:

The demand for digital marketing talent is at an all-time high. Recruiters are struggling to find candidates to fill roles that agencies are looking for, as many have turned to freelancing due to Covid and a desire to find a better work-life balance. If they succeed in landing a role, it will cost companies much more, even for the youngest roles that currently command much higher salaries.

This is where Interim Digital comes in. We provide instant support for agencies across digital marketing projects by sourcing highly experienced freelancers perfectly tailored to the digital brief. Our freelance community is exclusively comprised of ex-agency talent and ex-brands who have extensive experience and unique expertise so agencies can meet their clients’ needs without the salary tags and high hiring costs. It’s a model that works well for both our agency partners and our freelancers.

While Intrim are based in Yorkshire, they work with freelancers across the UK and aim to expand their client base in the same way. The company aims to diversify and expand the success of the freelancer community model with future plans to expand to the US and Australia.

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For more information on Interim Digital please visit: https://www.interim.digital/

More about temporary:

  • They are based in Harrogate and enjoy flexible working, using a part-time co-working scheme at Wizu in Harrogate.
  • They can work on specific deliverables such as copywriting or website audits to ongoing support of the agency team.
  • If the project is a specific deliverable/task, we manage the production in partnership with the freelancer and return the work to the client (hence agency for agencies). If an agency needs deeper support among a key client or for a specific team, we work with our community to find members who fit the bill. They will then have chemistry contacts with our customer and can choose who they would like to partner with on that specific need.
  • They want Interim to be a community of freelancers, they’re committed to creating a culture where people feel like they’re part of a team without having to be confined within the traditional four walls of work. To do this they individually screen each of their members to make sure we are a good fit, they have a freelancer reward scheme that includes referral fees and commission schemes.
  • They are launching a “load sharing” scheme whereby community members can turn to each other if they are overwhelmed by their workload.
  • During 2023, we will be focusing heavily on sharing knowledge in the community through joint webinars, content collaborations, and face-to-face meetings!
  • Outside of digital as they grow, they also want the community to help our members’ local communities by raising awareness of the causes and charities that are close to their hearts.
  • As this is their first year as a community with a home called Harrogate, this year we are making a donation to the Harrogate Food Bank to help local families at Christmas.
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