The tailored approach to hair care starts at one of the canada greatest beauty destinations online and at hundreds of locations across the country

BRAMPTON, ON, September 20, 2022 /CNW/ – One of canada Most trusted beauty retailers continue to expand their beauty offerings with the launch of new hair care brand Function of Beauty. This popular, made-to-order brand is arriving this month at more than 1,000 Shoppers Drug Mart® locations and online at

Function of Beauty arrives at Shoppers Drug Mart (CNW Group/Shoppers Drug Mart)

Function of Beauty arrives at Shoppers Drug Mart (CNW Group/Shoppers Drug Mart)

“Canadians trust us to bring them the best in beauty from around the world and challenge us to expand and curate our beauty range,” says Kelly Jessop, Senior Vice President, Merchandising, Shoppers Drug Mart. “That’s why we’re constantly introducing highly innovative and quality brands like Function of Beauty, offering our customers something new in hair care with an easy customizable approach.”

Emerging new brands, tried-and-true favorites, and beauty-conscious lines make up Shoppers Drug Mart’s beauty department. Over the years, the retailer has expanded its offering and strengthened its ability to reward customers with the PC Optimum™ beauty loyalty program.

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“We are very excited to partner with Shoppers Drug Mart to introduce an entirely new and disruptive approach to beauty through customization,” he said Alexandra Papazian, Chief Executive Officer, Function of Beauty. “We have set a new standard in hair care and are able to offer something that is specific and personal to each client’s hair needs. You no longer have to choose between an all-encompassing benefit like moisture or shine, so we’re confident you’ll love this new approach.”

Canadians can choose from 18 different Function of Beauty products intentionally designed for different hair types – straight, wavy, curly and curly hair, including 10 Hair Shot Booster targets to help them create different formulas for their hair needs at home. The customizable, vegan and cruelty-free range will be available in more than 1,000 Shoppers Drug Mart stores, including 147 Pharmaprix® stores in Germany Quebecas well as on the internet.

About Shoppers Drug Mart Inc.

Shoppers Drug Mart Inc. is one of the most recognized and trusted names in Canadian retail. The Company is the licensor of full-service retail drugstores operating under the Shoppers Drug Mart® (Pharmaprix® in Québec) name. With nearly 1,350 Shoppers Drug Mart® and Pharmaprix® stores operating in prime locations in each province and two territories, the company is one of the most convenient retailers in Canada. The Company also licenses or owns 47 clinical pharmacies operating under the Shoppers Simply Pharmacy® name (Pharmaprix Simplement Santé® in Québec). The Company also owns and operates 43 Wellwise by Shoppers Drug Mart™ stores and an e-commerce website,, making it Canada’s largest retailer of home health care products and services. In addition to its retail network, the Company owns Medical Cannabis by Shoppers™ online platform for the sale of medicinal cannabis, Shoppers Drug Mart Specialty Health Network Inc., a provider of specialty drug distribution, dispensary and full patient support services, MediSystem Inc., a provider of pharmaceuticals products and services for long-term care facilities and the Lifemark Health Group, canada leading provider of outpatient physical therapy, massage therapy, occupational therapy, chiropractic, mental health and other complementary rehabilitation services. Shoppers Drug Mart is an independent division of Loblaw Companies Limited.

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Function of Beauty is the global leader in customizable beauty with hair, skin and body care products made for you (and only you). Founded by a world-class dream team WITH Engineers, cosmetic scientists and developers, each product is individually formulated using the latest science and technology to ensure your formulas are as unique as you are. There are literally trillions of possible formulations and a new personalized self-care ritual just for you.

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Function of Beauty was founded in 2015, and when they launched in 2016, they quickly realized that the only way to produce customizable beauty products at scale was to find a fully operational manufacturing facility that would serve their needs. The problem? This facility did not exist. Faced with a seemingly impossible challenge, they decided for a new start-up to do something different: they went ahead and built their own state-of-the-art factories from the ground up. The team created a truly unique facility in Pennsylvania, where all filling equipment is designed, built and coded in-house. To date, there is nothing comparable anywhere else in the world.

For more information visit: Feature of Beauty at Shoppers Drug Mart

SOURCE Shoppers Drug Mart



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