The story of how two best friends and business partners took their athleisure brand, Lazuli Label, from nothing to fame.
Entrepreneurship is not for the faint of heart. In fact, the business world is littered with the hopes and dreams of entrepreneurs who once hoped to change the world with their products. The situation is even worse for women in business. No wonder, then, that the few success stories in the space are repeatedly highlighted and celebrated. One of those stories is the Lazuli Label brand.
Lazuli Label was founded in 2018 by two best friends who were still in college. Like every other great invention, these friends didn’t immediately set out to own an activewear brand. They had originally invested in a sewing machine in their dorm and were mainly busy designing swimwear for the market.
However, the best friends soon realized how difficult it was to find quality and flattering activewear and athleisure from the many brands offering this product. With this new discovery, the best friends/business partners embarked on a mission to create clothing that makes its wearer feel safe and comfortable while using soft, quality fabrics. This is how the athleisure brand Lazuli Label was born.
Lazuli Label is an all-female owned brand dedicated to making the active lifestyle a premium experience for its customers. It is run by two self-taught women who built the brand from the ground up with no help from outside investors or third parties. In the last four years of its existence, its founders have spent time creating different styles and fabrics that will please everyone who loves sports and activity.
Lazuli Label’s flagship products are leggings specially designed to lift and shape the body. In addition to the different styles of leggings, you can also find other products such as tops, shorts, sports bras, dresses, bodysuits and sweatpants. Additionally, one can always get loungewear, hoodies, denim, and accessories like socks and resistance bands from the e-commerce brand. In addition, Lazuli Label offers the opportunity to shop either from its best-selling collection or from fabrics. Customers can rest assured that each of these products is made from only high-quality materials and carries the Lazuli Label seal of quality.
Please visit lazulilabel.com to learn more about the brand and browse the many offerings.
Name of the company: Lazuli label
E-mail: Send e-mail
Country: United Kingdom