E-cigarette Market Size to Grow by USD 15.57 Mn, Driven by increasing investments by vendors

NEW YORK, November 17, 2022 /PRNewswire/ — The electronic cigarette market is growing at a CAGR of 11.2% and is expected to register a further growth 15.57 billion dollars from 2021 to 2026. The report has analyzed the market growth, growth, and provides accurate forecasts on market growth. Download a Free Sample Report

Technavio has announced its latest market research report titled Global E-cigarette Market 2022-2026.

Technavio has announced its latest market research report titled Global E-cigarette Market 2022-2026.

Key Highlights

  • The report identifies these as key players in the e-cigarette market: Lee Industries, Legion Industries Inc., Otter Controls Ltd., and Strix Group Plc among others.

  • The structure of the global e-cigarette market is in nature.

  • APAC is expected to hold a significant share in the electronic cigarette market.

  • A market to witness 6.81% YOY growth by 2022.

Find a comprehensive report summary that describes the market size and forecast as well as the research methodology. that one FREE sample report available in PDF format

Market dynamics

The e-cigarette market is expected to witness significant growth during the forecast period, primarily due to increasing investments by sellers. Vendors are increasing their investments in the global E-cigarette market. They invest in E-cigarette startups and distribution channels. For example, in December 2018Altria Group invested as much 12.8 billion dollars in JUUL Labs, a new E-cigarette vendor, and Altria Group acquired about 35% of the company’s shares. Retailers are also focusing on successful M&A activities to gain access to new products and technologies. For example, in July 2017, British American Tobacco completed the acquisition of Reynolds American. The acquisition made the company one of the leading vendors in the E-cigarette market. Such developments among vendors will have a positive impact on the market growth during the forecast period.

The report also includes information on future trends and challenges that will impact market growth. Additional information by Download a FREE Sample Report

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Vendor Landscape

Electronic cigarette market split up and highly competitive, with a significant number of competitors offering similar products. Vendors compete on performance, quality, price, customer service, and perfect and on-time delivery. However, local players are eating away at international players’ market share through economic value and by achieving a high level of consumer preference. To maintain the increased competition in the market, the existing players are entering the market development and new product development.

This report provides a complete list of key vendors, their strategies, and latest developments. Buy now to obtain specific vendor information

Main parts

that one electronic cigarette market segmented by product into modular e-cigarettes, next-generation products, disposable e-cigarettes, and disposable e-cigarettes. The modular e-cigarette segment is expected to be the largest segment of the global e-cigarette market during the forecast period. The demand for modular e-cigarettes is currently high due to their wide penetration in various markets and is expected to increase during the forecast period with the introduction of new products. The cost-effectiveness of these e-cigarettes is one of the major factors that will contribute to the growth of the segment during the forecast period.

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Regional Growth Analysis

The global e-cigarette market is analyzed in five regions North America, europeAPAC, South Americaand middle east and Africa. North America is the dominant region and is expected to account for 37% of the global market share during the forecast period. Electronic cigarette market at North America records growth due to the increase in the use of E-cigarettes among consumers. The United States was the largest market for E-cigarettes North America in 2019. Many users buy E-cigarettes to quit smoking. According to the CDC, in 2018, about 55.1% of heavy smokers in the United States tried to quit smoking in the past year. This factor will help the growth of the E-cigarette market North America during forecasting.

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Identify potential segments and regions to invest in during the forecast period. View a FREE Sample Report

In addition to market data, Technavio offers customization according to the specific needs of companies. The following customization options are available for the e-cigarette market report:

Regional Analysis

Market Player Information

  • Detailed analysis and profiling of market players, vendor segmentation, and vendor offerings.

  • Know the strategies adopted by the sellers in the recovery phase. See our FREE Sample Report

Related Reports:

  • that one market share of herbal cigarettes in the United States expected to increase 315.53 million dollars from 2021 to 2026, and the market growth rate will accelerate at a CAGR of 10.75%. The increasing availability of herbal cigarettes on various distribution channels is driving the growth of the herbal cigarettes market in the United States in particular, although factors such as stringent government regulations may hinder the market growth.

  • that one tobacco market share at Cuba expected to increase 1.67 billion dollars from 2021 to 2026, and the market growth rate will accelerate at a CAGR of 3.27%. The increase in demand for cigarettes and cigarette products, especially the growth of the tobacco market Cubaalthough factors such as adverse health effects may hinder the growth of the market.

E-cigarette Market Scope

Report Report


Page number


Base year


Forecast time


Growth potential & CAGR

Accelerate at a CAGR of 11.2%

Market growth 2022-2026

15.57 billion dollars

Market structure


Annual growth (%)


Local analysis

North America, Europe, APAC, South America, and the Middle East and Africa

Market contribution performance

North America at 37%

Main customer countries

USA, China, UK, France and Germany

competitive landscape

Leading companies, competitive strategies, customer engagement area

Profile companies

Altria Group Inc., Axcentria Pharmaceuticals, British American Tobacco Plc, E VAPELAB, ePuffer International Inc., Imperial Brands Plc, Innokin Technology Ltd., Japan Tobacco Co., JUUL Labs Inc., KangerTech, Nicopure Labs, NJOY LLC, Philip Morris International Inc., PhixVapor, Shenzhen Eigate Technology Co. Ltd., Shenzhen IVPS Technology Co. Ltd., Turning Point Brands Inc., Vapor4Life Inc., and Cloud White Electronic Cigarettes

Market Dynamics

Parent market analysis, Drivers and barriers to market growth, fast and slow segment analysis, impact of COVID-19 and future consumer dynamics, and market status analysis for the forecast period.

Purview Customization

If our report doesn’t include the data you’re looking for, you can access our analytics and customize sections.

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Table of Contents:

1 Executive Summary

2 Landscape Market

3 Market growth

4 Five Forces Analysis

5 Market segmentation by Product

6 Customer Landscape

7 Geographical landscape

8 Drivers, Challenges, and Trends

9 Vendor Landscape

10 Vendor Analysis

11 Appendix

About us

Technavio is a leading global technology research and consulting company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With more than 500 expert analysts, Technavio’s report library consists of more than 17,000 reports and statistics, covering 800 technologies, covering 50 countries. Their customer base consists of companies of all sizes, including more than 100 Fortune 500 companies. This growing customer base relies on Technavio’s extensive coverage, extensive research, and proactive market insights to identify opportunities in existing and potential markets. and evaluate their competitive positions in changing market scenarios.


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Global E-cigarette Market 2022-2026

Global E-cigarette Market 2022-2026



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