du of Emirates Integrated Telecommunications Company (EITC) has partnered with GoDaddy to enable small and medium-sized enterprises (SMEs) and the Small Office, Home Office (SoHo) segment to create, evolve and grow their digital presence. The announcement was made at GITEX Global 2022 – where you will present an innovative showcase under the theme “Powering Governments, Shaping The Emirates Reality”.
A majority of private sector companies in the UAE are micro-enterprises, ranging from home businesses and start-ups to more established companies. This has created a demand for small business digital transformation tools that present a tremendous opportunity compared to other developed markets. Businesses in the United Arab Emirates are on the journey of digital transformation but face challenges such as technical know-how and high cost perceptions, according to the 2020 GoDaddy Entrepreneurship Survey. These businesses need better, affordable, and easy-to-use digital tools to move forward in the post-pandemic recovery.
Karim Benkirane, Chief Commercial Officer at du, said: “For a digital-first telecom company like you, it is important to identify, understand and effectively support small businesses in the UAE. The sector represents a path not only to individual prosperity, but also to strong, equitable communities. Our partnership with GoDaddy will help us build a healthy ecosystem so entrepreneurs can thrive and thrive in the region and beyond.”
Digital transformation for small businesses in UAE is extremely important to expand and attract new customers beyond geographic borders by boosting their online presence with the help of easy-to-use digital tools. Through this collaboration, you and GoDaddy intend to bring superior digital tools to the segment that will take it to new heights in this post-pandemic world.
Selina Bieber, Executive Director, Commercial Strategy, International Markets, GoDaddy said, “GoDaddy’s mission is to provide entrepreneurs with the tools and help they need to succeed online and grow their businesses. We are excited to partner with you to leverage advanced technology and development to fuel the future growth of small and medium-sized businesses in the UAE.”
GoDaddy is the world’s largest domain registrar, empowering small business owners by helping them build a professional website, attract clients, sell their products and services, and manage their work. The partnership between du and GoDaddy will leverage the telco’s leadership in connectivity solutions to provide businesses with essential tools and fuel their digital transformation.
Working with GoDaddy, you will be committed to promoting the high growth potential of the SME and SoHo markets and their role in realizing the UAE’s vision of boosting the national economy.