Connected Economy: Klarna Embraces Shoppable Video

Today, in the connected economy, BNPL provider Klarna introduces new tools designed to transform it into a place for consumers and retailers to discover and create.

Also, event management platform Cvent is expanding its virtual payment offerings with the help of American Express, and Visa’s Vanessa Colella tells Karen Webster of PYMNTS how the company continues to monetize the economy of creators.

Klarna adds price comparison tool and shoppable video content to the app

Payment options provider Klarna has added a number of new features to its app and website based on the idea that paying is just one component of the shopping experience.

According to the Swedish company, new additions include a price comparison tool, shoppable video content, a donation function and an updated carbon tracker, as well as a platform connecting developers and retailers.

“The new products introduced today mark an important milestone in Klarna’s evolution to a place where consumers and retailers can now search, discover and create,” said Sebastian Siemiatkowski, co-founder and CEO of Klarna, in the press release. “From inspiring product discovery to shipment tracking, digital receipts and seamless returns, we’re powering e-commerce and accelerating trade around the world.”

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Visa and Thune’s team allow X-Border payments to 78 digital wallets

Visa has partnered with B2B payments company Thunes to help individuals and small to medium-sized businesses (SMEs) send money internationally to 78 digital wallet providers with Visa Direct.

This cross-border send-to-wallet feature allows users to move funds to 1.5 billion digital wallets in 44 countries and territories.

“From a farm worker in Bangladesh to a young professional in London looking to send money to family abroad, Visa strives to create more opportunities for individuals and SMEs to participate in the global economy,” said Ruben Salazar Genovez, Global Head of Visa Direct in clearance. “We are very excited to partner with Thunes and help bring quick and easy access to the financial system to more customers around the world who use digital wallets as their primary financial tool.”

Amex and Cvent expand payment solutions as corporate events resume

Event marketing and management platform Cvent is expanding its virtual payment offerings with the support of American Express.

The companies announced in a press release that the new features will provide streamlined onboarding and a better user experience for American Express Corporate Meeting Card and vPayment customers using the Cvent Event Marketing and Management platform.

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“As large companies increasingly seek to bring people together for customer events or internal gatherings, they want more simplicity, efficiency and automation, and managing their budgets has become more important,” said Dean Henry, executive vice president of global business finance, payments and digital experiences at American Express.

Visa aims to turn creators into small businesses with digital payments

When an artist or podcaster reaches a point where they can convince people to pay to access their work, there are a number of platforms that serve as payment intermediaries.

However, Visa’s entry into the creator economy payments sector with its Visa Ready Creator Commerce offering takes the idea of ​​monetizing the creator economy to a more advanced level.

Discussing the benefits of the program with Karen Webster of PYMNTS, Head of Innovation and Digital Partnerships at Visa, Vanessa Colella, Vanessa Colella said it was part of a broader realization that creators are small businesses — “the sole proprietorships of this generation,” as she calls them – and they need digital payment tools designed for their non-traditional businesses’ cash flows.

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Paysafe, HotelKey partner to optimize hotel retail and B2B payments

Specialist payments platform Paysafe and cloud-based software solution provider HotelKey are collaborating to enable seamless payments for US hotels across their retail touchpoints and back-of-house operations.

These companies say their partnership will streamline in-person, card present and absent transactions across all of a hotel’s retail distribution channels, and will also support hotels’ payments for purchases for their operational needs.

Alexander Schindelbeck, HotelKey’s vice president of operations, said the partnership “simplifies the daily tasks of property employees and increases the transparency of their property’s payment processing for owners from a single reporting dashboard.”

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