Card Blanch’s $460K deck • TechCrunch

We have seen some attempts In collecting all the cards (credit, debt, loyalty, etc.) in one previous, but Card Blanch claims to have a fresh take on the concept and closed only half a million angel investments with a very beautiful deck. The company gets a few parts of the slide deck right that we rarely see done so well, so it’s surprisingly refreshing. Let’s dive right in!


We’re looking for more unique lands to demolish, so if you’d like to submit your design, here’s how.


It slides in this deck

The Card Blanch deck consists of just 12 slides, and the team tells us it’s completely unedited.

  1. cover slide
  2. Problem slide
  3. Market size slide
  4. Solution slide
  5. Product slide
  6. “How it works” slide.
  7. Competition slide
  8. Income model slide
  9. Market opportunity slide
  10. “Next steps” – request slide
  11. “Your entire wallet in one card” – slide value
  12. “Complete cost analysis in one place” – summary slide

Three things to love

Graphic designers at Card Blanch deserve a raise. This is one of the best designed decks I’ve seen in a hot minute. Let’s take a look at the highlights:

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Well, it’s a big enough market

[Slide 3] Of course, it has a big market… Image credit: carte blanche

I don’t think anyone is debating the number of cards in circulation and use in the US, and maybe I would have liked more than “what market are we looking for?” Kind of approach, but as far as market size slides go, it’s hard to argue with.

Store cards, loyalty cards, credit cards—they all have different benefits (otherwise, the average American wouldn’t carry six cards all the time). I love how this slide presents the data simply and cleanly. And the “text flows behind the person” design is a really nice touch.

If your market is large and clear, you can get away with a market slide like this one. But one thing: it’s probably a very mature and relatively plateaued market. I doubt there is Lots To have more growth in this industry. This means that in order to truly stand out, you need to offer a huge customer benefit. Can Carte Blanche solve it?

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Great “asking” slide.

[Slide 10] This is a good “question” slide. In fact, it’s so good that we’ve added it to our article that focuses on the same slide. Image credit: carte blanche

Okay, so it’s not a complete slam dunk as an “ask” slide, but at least it has a certain amount of money that’s being raised, and a number of goals that will be met over the next period of the company’s existence. .

I wish the slide used SMART goals – specific, measurable, attainable, relevant and time-based. It’s a great list, but none of the milestones are specifically measurable (product development will never be finalized; go-to-market will never be complete; “aggressive” means nothing without numbers, etc.) or have deadlines. is special has been attached. However – I rarely see slides that are even this good, so I thought I’d celebrate it anyway.

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It is very easy to understand

[Slide 11] Product-centric storytelling is really good. Image credit: carte blanche

If your potential investors are checking out your deck to see if you’re trying to trick them, it’s not a great first impression.

What Card Blanch really masters is telling its story through design replicas. The full story of how the product works – paying with the right card in the right place to maximize card benefits – is captured in four beautiful screenshots. (Slide 12 contains the rest.)

It’s a really good storytelling device because the founders can provide a voice of how it works. Or Will Work?

Here’s the odd thing about this land deck: nowhere in the deck does it say how much of this is actually made and how much is just mockups and good ideas. Obviously, this isn’t uncommon in pre-stage or angel plays, but in a world where investors are trying to determine the amount of risk in a startup, including an update on what’s been done so far would be useful.

Following this takedown, we’ll look at three things Card Blanch could have improved or done differently, along with its full deck!

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