CapriCMW and Rogers Insurance Merge to Become Acera Insurance, One of Canada’s Largest Independent Brokerages

CALGARY, AB, September 20, 2022 /CNW/ – CapriCMW and Rogers Insurance announced today that they have merged and will be known as Acera Insurance.

Acera Insurance Logo (CNW Group/Rogers Insurance Ltd.)

Acera Insurance Logo (CNW Group/Rogers Insurance Ltd.)

The combination brings together the strength and stability of two award-winning independent and employee-owned companies, bringing together a broad spectrum of expertise and decades of experience in insurance, risk management and group benefits. With 1,000 employees in over 50 branches albertaBC, ontario and the Yukonalong with 1 billion dollars The firm is positioning itself as a leading national insurance broker, based on gross written premiums, with deep roots in the communities it serves.

The name Acera derives from the word “Acer,” which is the genus (or scientific family name) for the maple tree. The name symbolizes the depth and strength of the new organization while recognizing the history and core values ​​of two locally owned companies that reflect the future of the combined entity as it expands nationwide.

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Led by the Chairman and President Andrew KempfCHAIRMAN LeeRogers and COO Bruce Rabik, Acera Insurance remains an employer of choice in the insurance industry locally and nationally with over 33 awards for outstanding workplace culture and employee experience. Rogers Insurance and CapriCMW have enjoyed a partnership relationship for nearly 20 years and together will achieve additional scale and capacity, creating valuable opportunities for new and veteran employees. With over 350 employee shareholders, the unique employee ownership model that has been integral to the success of both companies will remain a central part of ongoing plans to attract and retain talent, allowing team members to share in their impact on the company’s continued growth into its future invest.

As part of the transaction, Acera Insurance will add Clairvest as a minority partner. Clairvest will help support the company’s long-term strategy for sustained growth while remaining independent and controlled by employees. In the future, they will work together on identification Canada-based brokerage firms with complementary values, cultures, products and services interested in scaling with an alternative to the acquisition model prevalent in the insurance industry today.

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“The merger of Rogers Insurance and CapriCMW solidifies our industry leadership, expands our portfolios and delivers significant value to our employees, partners, customers and communities,” he said LeeRogers, CEO of Acera Insurance. “We want to change the way Canadians think about insurance.”

“We will continue to focus on our growth across the board Canadaby leveraging the stability and strength of both companies’ deep expertise, insights and experience,” he says Andrew Kempf, Chairman and President of Acera Insurance. “We look forward to this next chapter as we unite as one company and expand our capabilities to deliver new products, services and solutions.”

Around Acera insurance Services GmbH.
Acera Insurance is a highly independent, employee-controlled company with strong roots in albertaBC, ontario and the Yukon. The company, formed through the merger of CapriCMW and Rogers Insurance, brings decades of expertise and experience in the insurance industry. With 1,000 employees in over 50 branches Canada, 1 billion dollars of gross premiums written and over 350 employee shareholders, Acera Insurance provides tailored insurance and risk management solutions to personal and commercial customers across the country, including comprehensive employee benefits.

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About CapriCMW and Rogers insurance
Rogers Insurance and CapriCMW are dominant regional insurance brokers with nationwide offices Canada including albertaBC, ontario and the Yukon. They are independent, award-winning and staff-controlled, with staff offering decades of expertise and experience across a variety of industry sectors. Both organizations offer clients customized insurance, risk management and group benefits solutions Canada. To learn more, visit and

SOURCE Rogers Insurance Ltd.



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