Performance luxury lifestyle brand unveiled Jodie Turner Smith, Soo Joo Park and Khadijha Red Thunder as Live outdoors campaign heroes
TORONTO, September 22, 2022 /PRNewswire/ – Today, Canada Goose is putting women front and center as it unveils its global Fall/Winter campaign, which features an all-female cast and was photographed by Annie Leibovitz.
Set in the Highlands of northern scotlandthe campaign tells the stories of bold and bold women who embody the brand Live outdoors ethos while also showcasing its new outerwear products, demonstrating an increased focus on womenswear design as part of the brand’s plan to expand its offering to women.
“As a brand, we strive to share powerful and meaningful stories with our audiences, and we look forward to celebrating our all-female cast,” he said Penny BrookeChief Marketing and Experience Officer at Canada Goose, “Because we want to inspire our customers to live boldly, and we also want to show them that they don’t have to compromise on style and performance.”
Embracing the beautiful and epic setting and unpredictable weather of the Scottish Highlands, Leibovitz’s signature style captures the raw beauty of the campaign’s protagonists and landscape while highlighting the products’ performance and style
Led by an almost exclusively female crew, the campaign shoot underscores the power and impact of bringing together female talent both behind and in front of the lens. from the actor, Jodie Turner Smith model, musician and DJ, Soo Joo Park and model and actress Khadijha Red Thunder, the three inspirational women leading the campaign, are known for using their platforms to challenge the status quo and push boundaries while staying true to themselves.
Jodie Turner Smithwho plays along Noah Baumbachs forthcoming opposite “White Noise” and “The Independent”. Bryan CoxShe was also the first woman of color to play the role of Anne Boleyn on TV. She is involved with Equality Now, a non-profit organization focused on creating, reforming, challenging and applying laws to achieve lasting equality for women and girls everywhere.
“Above all, I feel a need to be true to myself and express that truth in everything I do,” Turner-Smith said. “Now that I’m a mother, what I want most is to do my part to change the image of what people say motherhood is and what it represents. I feel like there’s these prevailing ideas that it’s an either/or game — that either you’re really fulfilled as a working person or you’re a really good mom. I think it’s possible to fully express yourself and your joy – and being a mother.”
Soo Joo Park is the first Asian-American woman to serve as a spokesperson for L’Oréal. To this day, she continues to champion and advocate for diversity in the entertainment industry by participating in outreach programs and working with organizations such as APEX for Youth.
“I try my best to be a responsible, respectful person for nature or other people,” Park said. “Me, Live outdoors figuratively means you are open to opportunities, you are brave and adventurous and I believe I live outdoors.
An advocate of Native American, African American and Hispanic descent, Khadijha Red Thunder works to help with educational and mental health issues faced by communities living on reservations and within the Native American community.
“My community means everything to me. I grew up powwow dancing since I could walk, camped all summer with my grandmother, pulled from one powwow to the next,” Red Thunder said. “My tribe is Chippewa Cree, my grandmother is from Saskatchewan, Canadaand I’m so thankful that I grew up with such a beautiful, amazing culture.”
Each of the campaign muses has unique stories to tell and actively advocates for causes designed to elevate underrepresented voices. They inspire women around the world to embrace their authentic selves and seek greatness within themselves.
Canada Goose continues to bring its performance-driven approach to new products while seeking to inspire the female consumer. With new parkas and jackets, as well as a coat and vest, the brand promises women that style and performance can coexist – with customizable elements that allow consumers to express their personal style.
Crafted from Ventera, a luxurious fabric with a smooth, soft finish, products feature clean lines and tonal branding for effortless sophistication with flattering silhouettes. The Marlow parka, the Marlow coat and Rayla vest feature an adjustable and detachable belt for a customized fit while offering the versatility to dress up or dress down. Crafted from the same luxurious fabric, the Aurora Parka and Aurora Jacket feature contoured quilting patterns and an internal drawcord to create shape. Finally, the Marlow jacket features clean quilting lines that flatter the figure, while the interior hem drawstring provides an adjustable fit and warmth retention. Designed with style in mind, these pieces come in a range of colourways including black and navy as well as softer tones of grey, green and pink to suit any personality.
The full collection is launched September 22nd in select stores around the world, online at canadagoose.com and select wholesale partners worldwide.
About Canada Goose
Founded in 1957 in a small warehouse in Toronto Canada, Canada Goose (NYSE:GOOS, TSX:GOOS) is a lifestyle brand and a leading manufacturer of performance luxury apparel. Inspired by the harsh demands of the Arctic, each collection ensures a legacy of functionality is embedded in every product, from parkas and rainwear to apparel and accessories. Inspired by relentless innovation and uncompromising craftsmanship, Canada Goose is recognized as a leader in being made in Canada Obligation. In 2020, Canada Goose announced HUMANATURE, its platform of purpose, bringing together its sustainability and values-based initiatives and reaffirming its commitment to keeping the planet cold and the people on it warm. Canada Goose also owns Baffin, a Canadian designer and manufacturer of performance outdoor and industrial footwear. For more information, visit www.canadagoose.com.
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SOURCE Canada Goose