Boost Your Brand Using Social Media Platforms That Are Often Overlook

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Did you know that there are at least 133 social media platforms? Of course, with so many, it’s not practical to be on all platforms. Therefore, it is crucial for you to choose the networks that make strategic sense for your brand.

Instead of focusing on the most popular social media platforms out there (think Facebook, Twitter, TikTok, and Instagram), we’re going to discuss some extremely invaluable social networks that brands often overlook. Let’s discuss their benefits and how they can help you connect with your customers, increase brand awareness and increase leads and therefore sales.

1. What type of business do you have?

Are you a business-to-business (B2B) or business-to-consumer (B2C) brand? You want to build a social media presence where your core audience is. A B2B business, for example, fares better on networks like LinkedIn, where you can build a digital relationship with key people within organizations you want to do business with. B2C businesses (especially those with physical products) can thrive on an image-based site like Pinterest or Reddit, where superfans can start discussion threads.

Related: The business of harnessing the power of social media

2. Which channel best fits your social goals?

Knowing your audience is important, but so is your social goals. Want to interact with customers and get feedback? Would you like to present your offer? Or do you just want to sit in chat rooms to hear what the masses want? There is a unique platform for each of these requirements. Below are five such platforms and how each can be aligned with your social media strategies.

3. What channels are competitors using?

You know the saying: keep your friends close, keep your enemies closer. An easy way to find out which platforms are best for you is to simply research which networks your current competitors are active on. You can see their engagement, the type of popular content, and how often you should post. Instead of trying to acquire as much social media real estate as possible, instead focus on what works for others.

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Now for platforms that brands often overlook and why they should be considered to increase your brand awareness, reach your target audience and increase sales.

Also see: How to succeed on social media by leveraging your competitors

The world’s largest professional network: LinkedIn

Most professionals use LinkedIn, but are you using it to increase your brand awareness? As of July 2022, there were a whopping 849.6 million users worldwide – the top users being Boomers, Gen X and Millennials.

The platform gives you a powerful search engine to conduct market research and learn who is who in your industry. It allows you to connect directly with colleagues you want to collaborate with. It also acts as a lead generation funnel through features like the LinkedIn Creator Accelerator program. Here you can learn and get resources, e.g. B. How to build a robust newsletter list and how to come up with content ideas to grow your audience.

You also have the opportunity to build your brand by becoming a thought leader when publishing authoritative niche content. The best part about using LinkedIn is that you can build a huge network with just their free basic service.

The leading on-premises business connector: Nextdoor

As of July 2022, Nextdoor had 69 million users. With a user demographic consisting of Boomers, Gen X and Millennials, this B2C platform is best utilized by those looking to increase brand awareness and a desire to market locally.

Founded in 2008, Nextdoor is a social networking platform designed specifically to help people from different neighborhoods stay up to date with the latest neighborhood news and find recommendations for local service providers.

The best way to engage with buyers is to claim your free business page. This helps you build a presence in your local community. Second, you can ask loyal customers to leave recommendations to improve your page’s ranking so that your business appears in neighborhood search results.

Stay in touch with the community through business posts where you can share news and press releases. Finally, promoting your sales and promotions through Nextdoor Ads is a cost-effective way to generate leads and convert them into willing buyers.

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Related: Are Nextdoor Ads the Best New Way to Attract Local Customers?

The greatest visual discovery engine: Pinterest

Pinterest is like an image store. It’s a repository where you can find images to get inspiration for your own campaigns. 85% of people on the platform use it as a starting point for new projects.

The platform’s global reach means it has a strong following, with 433 million global users (as of July 2022). It’s a popular site among Millennials, but Gen X, Gen Z, and Boomers also have a strong presence.

Pinterest is B2C focused and can be used for brand discovery. Use it to establish and curate your brand with visual means. You can use this social media platform successfully by investing in quality product/service images and optimizing them while uploading them to Pinterest. Additionally, by ensuring that your images link to your website, Pinterest becomes a vehicle that will boost your sales and traffic. Just look at the numbers: 80% of active Pinterest users say they discover new products and/or brands while browsing the platform.

But that’s not all. Thanks to Pinterest’s high domain authority, all content published on the platform is more visible on various search engines such as Google, Bing and Yahoo.

The new kid on the block: Clubhouse

Clubhouse was all the rage in 2020 when the platform first launched. The audio-only app’s biggest marketing hack was its elite “invitation-only” strategy.

However, as the platform backed away from its iOS-exclusive offering and more people joined, the hype died down. That’s not to say B2B and B2C companies can’t use it to target its mostly millennial user base. With a strong user base of at least With 10 million and a plethora of virtual discussions taking place across multiple rooms, there’s no shortage of places to learn from other professionals in your industry and the needs and desires of your consumers.

You can also use the platform to hear real-time reviews directly from your customers. Host live discussions, Q&A sessions, and various types of virtual events. Join relevant conversations by joining industry-specific rooms and collaborate with colleagues by joining their conversations.

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You can gain insight into new campaigns and even products by paying attention to various niche conversations. By actively listening, you can easily identify gaps in your industry that you could potentially hit based on what people are complaining about.

When it comes to raising awareness of your brand and generating leads, you can do it by hosting branded interviews, fireside chats, and panels. You can also sponsor room events. Team members can participate in these events as needed. Otherwise, most hosts are happy to approach sponsoring brands to promote your product or service during the session.

Related: 5 Foolproof Ways to Generate Leads on Social Media

The go-to social news site and forum: Reddit

Almost as old as Facebook, Reddit was founded in 2005 in Medford, Massachusetts. And like most social media apps, it’s free to join, hence the US monthly user base of 48 million. The platform is a news website slash social forum, great for both B2B and B2C brands. Since 64% of Reddit’s users are between the ages of 18 and 29, the site positions itself as a powerful marketing tool if your products or services target this audience.

Growing your brand on the platform can be done in a number of ways. You can interact with customers by asking them to share pictures of you for shoutouts or to win prizes, start sub-Reddit threads to discuss features of your products or answer troubleshooting questions, sub-Reddit threads with loyal brands Create Superfans ready to monitor and curate threads and announce your latest news and upcoming conferences, webinars and events.

The point is that there are other social media platforms besides Facebook, TikTok, and Instagram. So take the time to develop a social media strategy for each new platform. Curate your presence in the different subcultures and communities that exist online.


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