A pollster is sounding the alarm that Democrats’ messaging, particularly from President Biden, could seriously hamper the party ahead of the midterm elections, according to a Politico report.
Stan Greenberg, who was a pollster for President Bill Clinton and is married to Rep. Rosa DeLauro, D-Conn., told reporters that Biden’s attempts to highlight his accomplishments in office as a way to rally the base is backfiring on voters.
“It’s our worst-performing message,” he told Politico’s West Wing Playbook, which focuses on the ins and outs of the White House.
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Greenberg said he alerted the Democratic Party that its long-held belief that voters needed to hear more about his accomplishments was inaccurate.
“We tested him,” he added, noting that Democrats appeared to lose poll results following Biden’s speeches in which he listed accomplishments rather than policy goals.
“I’m amazed at how much of the Democrats’ comments are encouraging him,” Greenberg told Playbook. “[Republicans are] hitting us on crime, the border and inflation.”
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“That has tremendous power,” he continued. “And we have the message of self-satisfaction of how much we’ve achieved, rather than being focused on what’s happening to people.”
Greenberg said it’s not a matter of ignoring Democrats’ accomplishments, but said the Party and Biden need to showcase what they’ve accomplished by showing how its policies help people in their everyday lives, not as a way to brag about records at the office.
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The poll, which assessed ineffective midterm messaging for Democrats since 1994, when Republicans swept the upper and lower houses of Congress for the first time since 1952, said Biden had made some changes in messaging but argued that not enough good.
“I saw their footage when they were campaigning with the West where they were talking about helping high-cost families,” he told Politico. “They’ve put a twist on the approach to it, but they also combine it with a message about how great they’re doing it.”