By Megan Sayles, AFRO business writer,
Report for Member of America Corps,
Mogul Printing has been supplying apparel, signs, paper products and custom products to businesses in the Baltimore area since 2014. CEO Daryell Mack’s decision to open the print facility arose out of a previous business venture.
At the time, Mack led a street team that toured communities promoting events and products for brands and businesses. BluntPower Air Freshener had begun launching in Atlanta, and Mack’s team took over distribution of the product in Baltimore.
Since they were often at markets with the air freshener, Mack thought it would be a good idea to spread the word with flyers. Instead of having a sales goal, he set a spending goal of 5,000 flyers.
The street team ended up handing out over 10,000 flyers for BluntPower Air Freshener. Other brands saw how diligently the street team worked to reach residents across the city and used their help to promote their own products and services.
Mack began to expand his client base, even handing out flyers to other states, and eventually decided the next step would be to learn about the design and printing process.
A colleague helped Mack buy a printing press and Adobe Illustrator, and when he had saved enough money and mastered the platform, he bought a large format printer and officially opened Mogul Printing.
“Mogul” is representative of the title that all entrepreneurs aspire to in their industry, Mack said. He chose the word because his business allows him to work with entrepreneurs at every step of their journey.
“I believe there are different stages of entrepreneurship, and where I’m from I started out as a hustler… the most important thing was the sales, not the marketing materials,” Mack said. “As a result, I have grown and my customers have also grown. I went from a hustler to an entrepreneur and now I’m CEO and someday I’ll be a mogul.”
Mogul Printing’s print products focus on business essentials, large format marketing, pop-up shop packaging and apparel. The shop can design and produce business cards, postcards, brochures, banners, wall graphics, outdoor signage, car wraps, retractable banners, t-shirts and more.
Supporting black-owned businesses with its printing services is extremely important to Mack. He said companies often spend large sums of money to source branded clothing from foreign manufacturers, and sometimes the quality is not satisfactory for the price.
Mack wants Mogul Printing to be the cheaper alternative.
As the COVID-19 pandemic emerged, Mogul Printing’s sales increased significantly.
While watching the news, Mack learned that a mask mandate was about to go into effect, and he immediately procured nearly 20,000 masks.
“During the pandemic, business took off. I saw numbers that I hadn’t really seen at my company before, and the reason for that was preparation,” Mack said.
He believes the pandemic has helped him reach and retain customers outside of his usual network because they needed masks.
Mogul Printing is currently opening a second location where it will provide retail space for brands that don’t have physical stores to sell their products.
In November, Mack’s birthday month, entrepreneurs can secure a 50 percent discount on all banners.
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