Babson College Announces the Naming of the Herring Family Entrepreneurial Leadership Village

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Bruce Herring ’87, P’19 embodies entrepreneurial leadership and this gift deepens and strengthens his longstanding association with Babson College and demonstrates his support for the institution’s strategic vision.

Wellesley, MA, Oct. 20, 2022 (GLOBE NEWSWIRE) — Babson College today named the Herring Family Entrepreneurial Leadership Village (ELV) after a generous gift from Bruce Herring ’87, P’19 and Patricia Herring P’19. The building houses the Babson Executive Conference Center (BECC), an IACC-accredited Executive Conference Center, an innovation hub with thoughtfully appointed guest rooms, distinctive meeting facilities and amenities.

The Herring Family ELV is the physical representation of Babson’s inclusive, people-centric strategy – entrepreneurial leaders impacting communities everywhere. It is a place and space that brings together entrepreneurial leaders (students, faculty, staff, partners and new stakeholders) as a community for unique life and learning experiences and pedagogical experimentation.

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A former officer of Fidelity Investments, Bruce Herring has a career in investment management and advisory spanning over 30 years. Herring says his relationship with entrepreneurship began to change when he discovered entrepreneurial leadership at Babson.

“I never saw myself as an entrepreneur. I haven’t started a business. There are so many amazingly successful alumni entrepreneurs at Babson, and I wasn’t one of them,” Herring said. “But once we started talking about what it means to be a leader and what it means to be an entrepreneurial leader and a creative problem solver, I realized that actually I wasn’t an entrepreneur in the classic sense, me was an entrepreneurial leader.”

A robust schematic design process for the Herring Family Entrepreneur Village was completed in September 2022 and a construction team selected. Design development is currently underway with the studio and café on the main level in the first phase.

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The building will also be home to a donor recognition experience for Arthur M. Blank ’63, H’98. This digital ad will highlight significant moments in Blank’s leadership journey and share his special connection to the Babson community. Early development of this area is ongoing and Babson’s leadership will be working closely with Brett Jewkes as the renderings take shape. Jewkes is a member of the executive team of the Blank family of companies.

“Bruce connects with humanity on an individual basis and somehow elevates his spirit and affection to a societal level,” said Stephen Spinelli Jr. MBA’92, PhD, President of Babson College. “I think he is a first class leader, an inspiring trustee and a truly wonderful person. Babson is blessed to have Bruce Herring and his family as part of our family.”

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About Babson College:

Babson College prepares and empowers entrepreneurial leaders who create, grow and manage sustainable economic and social value everywhere. We educate the entrepreneurial leaders our world needs most: those with strong functional knowledge, skills and vision to lead change, manage uncertainty, overcome complexity and motivate teams in organizations of all types and sizes. An international leader in entrepreneurship education, recognized worldwide by US News & World Reportour undergraduate, graduate, executive programs and partnership opportunities are tailored to the needs of our world.

  • Herring Family Entrepreneurial Leadership Village


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