Gustavo and Patty Cisneros have made a real impact on culture, arts and education through their businesses and foundations
Babson-Camus Global Family Entrepreneurship Award 2022
Wellesley, MA, Sept. 19, 2022 (GLOBE NEWSWIRE) — Babson College, the world leader in entrepreneurship education, is partnering with CAMUS Cognac, run by Cyril Camus, leader and fifth-generation Babson alumnus will, Gustavo Cisneros and his family are known as the recipients of the Second Annual Babson-Camus Global Family Entrepreneurship Award. This prestigious award recognizes a highly respected and uniquely impactful family of entrepreneurs who have created significant economic and social value over generations while embodying the values of Babson College.
Cisneros is a privately held company with nearly 100 years of experience doing business around the world. Today the company has three business areas. Cisneros Media produces and distributes entertainment content on all platforms worldwide. Its over-the-air and pay-TV networks reach over 50 million subscribers in the US, Latin America, the Caribbean and Spain. Cisneros Interactive is the leading independent digital advertising company in Latin America with offices and sales teams in 15 countries in the region, representing brands such as Facebook, Spotify and LinkedIn and selling its own proprietary mobile and audio solutions. Cisneros Real Estate is responsible for the strategic positioning of the company’s real estate portfolio, with Tropicalia being its most significant venture. Outside of the three core areas of AST & Science, CISNEROS’ latest investment aims to provide global connectivity through LEO satellites.
Fundación Cisneros, co-founded by Gustavo with his wife Patty, promotes a wide range of community development, educational and cultural programs with a focus on democracy and critical thinking that have impacted thousands of lives across the Americas and raised international awareness of Latin America’s contributions in the global cultural arena. The Foundation’s award-winning Colección Patricia Phelps de Cisneros has been exhibited at the Museum of Modern Art in New York, the Royal Academy of Arts in London, the Getty Museum in Los Angeles and the Reina Sofia Museum in Madrid, among others.
The Cisneros family has a long history of leadership. In 1970, 25-year-old Gustavo took over responsibility for the group from his father, Diego, leading the group into a decades-long era of growth and international expansion. Similarly, in 2013, 33-year-old Adriana stepped into the role of CEO. She credits the companies her father and grandfather started for shaping the bold thinking and strategies she and her team are working on today.
On behalf of his family, Gustavo Cisneros ’68, H’19 said: “I am very honored to receive this award. Thank you Babson and Camus for recognizing my family’s commitment to living our values and making an impact, both within our businesses and through our foundations.”
The criteria for the award are based on making an impact and demonstrating values-based entrepreneurship. Evidence of excellence in the following areas will be carefully considered: Entrepreneurship and Economic Value Creation, Social Value Creation and Family Value System as an Influencer.
“Gustavo and his family embodied the spirit of family entrepreneurship and passed down the legacy of entrepreneurial philanthropy from generation to generation,” said Cyril Camus ’92, P’26, fifth-generation head of CAMUS Cognac and Babson alumnus. “Her entrepreneurial spirit knows no boundaries as her ventures and impact transcend borders and span continents.”
According to just-released data from the 2021/2022 US Global Entrepreneurship Monitor (GEM) Report, published by Babson College, continuing a family tradition motivated 41.5% of entrepreneurs, a 45% increase from the previous year.
“This award and its recipient align with Babson College’s mission and focus,” said Lauri Union, Nulsen Family executive director of the Babson Bertarelli Institute for Family Entrepreneurship. “Entrepreneurial families contribute about 70% of global GDP, and that means these families are perhaps the greatest force for creating economic and social value on the planet.”
“This year’s award is presented to a family of entrepreneurs who have developed a highly respected and impactful business that will create social and economic value for generations to come,” said Stephen Spinelli Jr., MBA’92, PhD, President of Babson College. “Through this award, we hope to inspire entrepreneurial families around the world.”
The award design 2022:
As a tribute to the economic and social value created by Gustavo Cisneros and his family, Camus commissioned a one-of-a-kind piece in his bespoke ateliers. The telecommunications tower serves as a reference to Cisneros’ main industry and spreads knowledge throughout the region, while the eye on the bottle represents all the people who have gained access to knowledge through the company and the foundation’s work. The words engraved and gilded on Baccarat’s crystal bottle are an excerpt of the company’s and family’s key values and impact. The cognac inside is a blend of cognacs distilled in the 1940s and 1970s, representing the respective generations of Gustavo and Adriana.
About Babson College:
Babson College prepares and empowers entrepreneurial leaders who create, grow and manage sustainable economic and social value everywhere. We educate the entrepreneurial leaders our world needs most: those with strong functional knowledge, skills and vision to lead change, manage uncertainty, overcome complexity and motivate teams in organizations of all types and sizes. As a global leader in entrepreneurship education, recognized globally by US News & World Report, our undergraduate, graduate, executive and partnership opportunities programs are tailored to meet the needs of our world. The Bertarelli Institute for Family Entrepreneurship (BIFE) is a learning center that expands Babson’s founding mission and expands the ability of entrepreneurial families around the world to create economic value and social impact based on stronger family relationships.
About CAMUS & Les Ateliers Camus:
CAMUS is the last international cognac house still fully independent: Founded in 1863, CAMUS is the only cognac company founded by a winemaker and has grown to a global scale while remaining entirely in the hands of its founding family. Today the company is headed by Cyril Camus, the fifth generation of the family.
Distinguished from the other great cognac houses, CAMUS prides itself on a unique style of entrepreneurship: valuing freedom of action, nurturing an appetite for innovation, valuing the family leadership of the company and striving to grow stronger from generation to next.
The company’s driving force is to create the most aromatic and beautiful cognacs for those who enjoy the finer things in life. And the key attitude to achieve this goal is perfectionism, striving for supreme refinement with sincerity, passion and determination.
Following this philosophy of excellence, the family business opened Les Ateliers Camus in 2018: a jewel of its craftsmanship. This extraordinary manufactory is the “birthplace” of their rarest and most exclusive cognacs.
By collaborating with great names in French craftsmanship, the house of CAMUS becomes the master of bespoke cognacs. From crystal artists to cabinet makers, CAMUS works with the most renowned interpreters of luxury manufacturing to offer connoisseurs and collectors the opportunity to create their own exceptional cognacs.
CONTACT: Kathryn Balcerski Babson College [email protected]