Armenian Entrepreneurs Attract Hollywood Celebrities and Musicians to World-Class Therapy Studio

Jake-Paul, Winnie Harlow and Bryson Tiller use Muscle Lab for recovery treatment

LOS ANGELES, September 20, 2022 /PRNewswire/ — Cryotherapy treatment has become an increasingly popular alternative for muscle recovery, and a California-based health center, Muscle Lab, is leading the new wellness movement behind a bevy of professional athletes, musicians and celebrities.

Founded in 2020 by Armenian-American entrepreneurs Andy Treys and Father OurishianMuscle Lab is a state-of-the-art healthcare facility headquartered in los Angeles which specializes in luxurious recreational treatments including cryotherapy, cupping, compression therapy, stretch therapy, infrared sauna and infusion therapy.

Muscle Lab has treated more than 50 professional athletes, including current NBA players Tyler Herro and Ben Simmonsas well as musician DJ Zedd, Bryson Tiller and A$AP Ferg.

Jake-Paul and Winnie Harlow are also among the many celebrities supporting what Treys and Ourishian built with Muscle Lab.

“Andy and V created a comfortable culture and a fresh experience in health and wellness,” said Paul, a social media mogul and professional boxer. “Muscle Lab offers medically proven recovery treatments in a luxurious setting. More and more people are looking to cryotherapy to support their health journey and Muscle Lab is setting the standard in this space.”

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Muscle Lab’s services extend beyond the rich and famous. Sierra Canyon, one of the nation’s premier high school basketball programs (and which LeBron “Bronny” James Jr. attends), is supported by Muscle Lab. The facility opens its doors to Sierra Canyon players throughout the season to provide recovery treatments outside of what the school offers.

“I wish Muscle Lab and their services were there when I was playing high school basketball,” Treys said. “However, cryotherapy practices were only available to professional athletes a decade ago. These kids are our most important customers because we give them the mental and physical support they need to achieve their goals on and off the pitch.”

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27-year-old Treys is from LA. As a teenager, he became an early pioneer in the digital marketing industry in 2016, founding and eventually growing the marketing agency into a multi-million dollar company with media channels currently reaching more than 800 million followers.

Forbes and Maxim featured Treys and his project in Fall 2021. The website previously owned and operated by Kobe Bryantwas used to develop a digital art collection honoring the late NBA superstar, with all proceeds going to the Mamba & Mambacita Sports Foundation.

Treys and its business partners have also launched a non-fungible token (NFT) project called Cereal Club, which will use the domain to facilitate the sale of its breakfast products directly to consumers.

About Muscle Lab

Muscle Lab is a muscle recovery and wellness lounge where members can come together to recover, rejuvenate and socialize. Whether you suffer from chronic illness or pain, need help adopting healthy lifestyle habits, or just want to relax, Muscle Lab offers a range of services tailored through a combination of advances in modern science. Muscle Lab is the industry’s most integrative and comprehensive approach to health.

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About Andy Treys

Andy Treys is an Armenian-American technology entrepreneur based in los Angeles. He is the founder of Muscle Lab, Cereal Club, GetMeFamous, Accommodations and Treys’ social media agency, GetMeFamous, ran successful campaigns for Alisa Violet and Bella Thorn, which has grown the company’s reach to 800 million followers to date. Muscle Lab, a muscle recovery and wellness lounge, was founded in 2020 and has a large client list of celebrities, musicians and professional athletes.

Media contact: Jacob Kreuzman[email protected]



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