Amazon and Walmart Market Share Battle Crossed New Lines In 2022

The epic battle for wallet share between Amazon and Walmart has entered uncharted waters in 2022.

Tracking the action in the PYMNTS Amazon Versus Walmart reporting series, the year started with big news: The eCommerce titan beat the Bentonville behemoth for the first time in history, unleashing a new competitive dynamic between online and in-store sales.

In March, we reported that after a 10-year battle, “data from PYMNTS confirms that Amazon ended 2021 with a larger share of U.S. grocery spending than rival Walmart. Due to a burst of fourth-quarter activity, leader e- The Seattle-based retailer now claims 9.4% of retail sales in 2021 versus the 8.6% share of the main physical store operator.

We noted at the time that “Amazon didn’t catch up as much as Walmart did,” as Walmart lost the 0.3% lead it still had over Amazon in 2020. . long-sought lead in share.

Get the report: The Battle for Consumer Spending: Amazon Versus Walmart Q1 2022: The Grocery Wild Card

As for the categories where the contenders have traded positions, our research found that Walmart remains dominant in Food & Beverage “with a remarkable 18.6% share compared to its rival’s 1.9% share of the grocery business.” However, Amazon dominated in three categories: Apparel, Sporting Goods, Hobbies, Music & Books, and Furniture & Home Furnishings.

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We noted in Q1 that “both vendors lost ground on the apparel market share front last year as pure apparel and other competitors took a larger share.” However, we described Amazon’s 8 percent lead over Walmart as “solid,” with Amazon and Walmart ending 2021 with 14.6 percent and 6.5 percent in Apparel, respectively. they do

Q2 Finds E-Commerce and Physical More Competitive

In our report, The Battle for Consumer Spending: Amazon vs. Walmart Q2 2022 – The Ultimate Spending Gamewe noted that “As of Q2 2022, Walmart’s share of consumer grocery spending has fallen 7.1% below 2019 levels, yet the company is still the leader in that segment. Walmart’s share of spending Consumer spending saw a very slight increase, from 2.8% last quarter to 3% in Q2 2022.”

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That closing of the competitive gap with the easing of COVID restrictions and fears that have seen consumers return to brick-and-mortar stores has been a plus for Walmart.

Amazon was (and is) the undisputed champion of online sales, with 45% of the market versus Walmart’s 5.4%. Again, we found that Amazon’s dominance extends to sporting goods, hobby goods, music and books (56%), electronics and gadgets (54%), and health and personal care (43%).

Read more: The Battle for Consumer Spending: Amazon vs. Walmart Q2 2022 – The Ultimate Spending Game

Third Quarter Surprises

In the third quarter of 2022, things got interesting. And a little strange.

PYMNTS reported in November that “Amazon shares fell 20% after the Seattle-based retailer and cloud services company reported a disappointing Q3. incomes…at a time when Walmart’s stock is sluggish, leaving it with a $380 billion market cap, about 2.5 times smaller than Amazon’s $930 billion valuation. Extrapolate three months, and the deviation is even greater, with Amazon down 35% and the Arkansas-based retail giant up 8%.

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In a preview of interesting data from the upcoming Q3 Amazon Versus Walmart report, here’s the following: in Q3 2022, Amazon accounted for 7.0% of consumer retail spending, and Walmart accounted for 7.1%.

Get the report: Amazon Versus Walmart Survey Shows Who’s Leading Consumer Spending

How Customers Pay Online With Stored Records
Convenience prompts some consumers to store their payment credentials with merchants, while security concerns deter other consumers. For “How We Digitalize: Publishing Stored Records,” a collaboration with Amazon Web Services, PYMNTS surveyed 2,102 U.S. consumers to analyze the consumer dilemma and reveal how merchants can win over carriers.


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