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Let’s be honest, every business owner strives to keep up with the ever-changing Google algorithm. Why? Because no one wants to be on another page of Google. In SEO, quick wins with little effort are uncommon. There are SEO myths out there that will harm rather than help your business. Even today, there are still a lot of myths swirling around in the world of SEO. They are neither proven to be true nor do they follow any particular logic.
These SEO myths usually do more harm than good for any business. Therefore, I have put together several myths that we must dispel for the good of our own businesses. Here they are below:
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1. SEO is a one-time thing
It is a common misconception among business owners that SEO only needs to be done once. Once they have optimized a website, it starts showing up on Search Engine Result Pages (SERPs). Honestly, this is where your real work begins. Once your website starts to rank, you should keep working to keep it there. Google’s dynamic algorithms are responsible for this.
Certainly, there are advantages to one-time SEO, and you can see the results immediately. But if there is lack of maintenance and competition in the market then it will not last long. To improve its search results, Google often introduces new algorithms. As a result, if you don’t keep your website optimized for the new algorithm, your competitors who do so may overtake you.
2. Local SEO Isn’t Worth It
Let’s say you are a small business owner struggling to increase your website traffic. If someone searches “candle shop near me”, the search engine will show them the results closest to their local area. And what’s better for your business than using data-driven local SEO strategies that produce quick rankings, giving you a competitive advantage over your competitors by positioning your name, goods, and services so that customers can see your business as yours. Choose to compete?
So, before you turn down local SEO for your business, think again. Local SEO is effective in isolating your local audience from the rest of the world. It mainly caters to the needs of the neighborhood citizens. So, yes, focusing on local SEO is another essential strategy that helps you identify and reach your ideal customer.
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3. SEO Means Ranking
A major ranking factor is determining how relevant your website is with well-optimized content. However, if a user doesn’t enter your website, it’s not relevant, your content wasn’t optimized for search engines, and it won’t work for very long.
To be clear about this, we have to recognize that SEO at this stage must meet the needs and intentions of the users. And the same will increase your ranking in search engines. Google is shifting its focus to user intent to provide more accurate and optimized results.
The process of making a website appear naturally in search results on search engines is known as search engine optimization. The title, meta description, the images chosen for the content and the keywords used in the context are all important on-site SEO components if we approach SEO from an on-site perspective.
4. Frequent and long keywords drive more traffic
Sorry to break it to you, but using the same keywords over and over will eventually lead to Google penalties. So, turn off keyword stuffing, and your blog traffic will increase twice.
Critical steps in the entire SEO process should be optimization of targeted keywords and keyword research. While the Google AdWords keyword planner has long been one of the most popular options, many agencies have suggested many other tools as SEO has progressed.
When it comes to SEO, keyword stuffing and long keywords are not the most important SEO components; Keyword optimization should be of paramount importance. But don’t forget that context, not just keywords, tells everything. This has recently started to make a significant impact on search results. Based on each user’s unique search, Google will always provide more personalized results. It is only after searching through billions of pages that the most suitable pages are selected.
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6. Social Media Doesn’t Help SEO
If you are aware of the ever-evolving Google updates, then you must know that Google has made some important updates which make it clear that social media shares are now important for ranking.
Your ranking does not increase as a result of your social media following. However, that doesn’t mean you should disregard social media. If you’re looking for tested strategies to boost search engine traffic, focus on getting more social shares on your blog posts – because those shares count as positive votes in the eyes of Google bots. .
It is true that Google’s ranking algorithm does not use direct ranking signals. Facebook and Twitter posts are treated by Google for search purposes just like any other web pages, but not necessarily as a ranking factor.
Why do people believe SEO myths?
Myths about SEO are often discussed, but the big question is: Why do people believe them? When repeated over and over again, SEO myths start to come true. In our industry, false information is often circulated. It is distributed everywhere – in blog posts, social media posts, podcasts and conference presentations.
Unfortunately, the response in SEO is often, “It depends.” This is so that ecommerce SEO, news SEO, local SEO and enterprise SEO may all have different ideas of what constitutes an SEO best practices.
Remember to cross-check everything you read on the Internet and find solutions to bust these myths. Ask a professional or hire an SEO expert to be clear about what you should do when engaging in this vast field.
Having said that, you should also be aware of the update. It can seem difficult to find the most recent algorithm updates and adjust your SEO processes while focusing on your core tasks. If you want more exposure from your blog, focus on attracting dedicated readers rather than providing search engine bots with content. Make it a priority to build relationships with people through Blogger outreach, frequent links to other bloggers, and create better content that solves problems your audience is facing. You choose what is best for your company and whether to use some SEO strategy.