5 ways to attract more Google reviews

Happy customers can do wonders for your small business. Five-star Google reviews can improve your ranking, improve click-through rates, and attract more customers. Best of all, it costs nothing to grow your business on Google.

However, mastering search engine optimization (SEO for short) is not easy. Follow these 10 steps to get to the top of search results. Once you’ve caught a customer’s attention, it’s time to encourage them to leave a good review.

After all, most buyers don’t care much about what you have to say about your business. They want to know what people like them have to say. Luckily, the SEO experts at Rock The Rankings have shared their insider strategies on how to get more Google reviews.

1. Increase your business on Google by asking for reviews

That’s right: the first thing you should do is use your words. Reach out to your customers and ask if they would be willing to leave a review.

Sure, it might seem a little awkward at first glance. If you’re holding back out of nervousness, try imagining the best-case scenario:

  • Let’s say a customer loves your product and is extremely satisfied.
  • But most people live busy lives. They may not think of leaving a review.
  • If this customer sees your review request, they’ll be happy to help!
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Conclusion: It never hurts to reach out and ask for help. Even if some customers ignore the request, they will understand that it is necessary for your business. If you’re lucky, lucky buyers will hear your request and tell the world how much they love your small business.

2. You can even follow up

This requires a delicate balancing act. While you don’t want to upset customers, you also want to make sure they see your first request. After all, according to the Vermont State Highway Safety Office, over 6 billion text messages are sent every day.

In addition, an astronomical amount of e-mails are sent worldwide every day. Statista data showed that around 319.6 billion emails were sent and received every day in 2021. Just think how much email and text messages accumulate on people’s devices.

Your request may have been swept away by the tsunami of digital communications. Don’t worry about upsetting your customers. Send a short and sweet follow-up message reminding them how much they would appreciate a review. After that, try one of the following strategies.

TIED TOGETHER: 5 free resources to grow your business

3. Make reviews automatically

Here’s another tactic. Instead of texting or emailing your customers after a sale, show them a rating option right after the transaction is complete. Many websites request reviews from customers right after the purchase.

Sure, some buyers will prefer to leave a review after they’ve had some time to use the product or service. But this strategy is worth trying. It is especially effective when you add a widget to your website.

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🏃 💨 Two steps you should take as soon as possible

👉 First, verify your business profile on Google. This is how it appears in Maps, Search, and other Google apps.

✔️ Next, make it easy for customers to leave reviews. Easily create and share a link on your website. Follow these steps to find your link:

  1. First, go to your business profile on Google. Here’s how to find it.
  2. Next, select Customers > reviews > Get more reviews.
  3. Share the link directly with your customers or use the sharing options provided.

✍️ After that you can use your Google My Business review link. This makes it easy for customers to leave reviews.

There’s a lot you can do once you have this link. Add it to your website as a widget or embed it in receipts, thank you emails, chat messages and more.

4. Use QR codes

According to Justin Berg, founder of Rock The Rankings, the value of QR codes should not be underestimated. With a simple icon, you can easily direct people to your Google My Business review link. Print them on receipts so customers can easily leave a review.

A customer only has to move their smartphone camera over the code. Then they will be taken to a Google review page. Tap or click here to learn how to create your custom QR codes.

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5. Respond to reviews

People want to know that their efforts are appreciated. Show your customers that you care by thanking them for leaving a review. Interacting with customers shows that you care about their experiences, good or bad.

This also encourages other buyers to leave reviews. When they know you’re likely to respond, they’ll feel more motivated to engage with you.

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Now that you know how to boost your business on Google, check out these tips

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