2022MFE presents various activities for transformation and digital marketing of start-ups and classic brands

MACAU, Oct. 16 — Aiming at providing timely and appropriate support to enterprises at different stages of development, the “Macau Franchise Expo 2022” (2022MFE) will be held from Oct. 20-22, where a variety of thematic activities will be presented.

Activities include the first-ever ‘Franchise Seminar’, inviting various government bodies to prepare potential SMEs for starting a business by working out pre-startup information and other points to consider. Meanwhile the 2nd The Macao Classic Brand Forum is held to help the time-honored brands in business transformation.

The event will also feature the “One-Stop” Business Support Center for participating companies to quiz local expert advisors about the Greater Bay Area market, online business enablement for SMEs and young entrepreneurship, among others, thus providing comprehensive support to SMEs for their business upgrade and transformation, enabling them to explore more business opportunities.

Different government agencies exchange tips for starting a business

The 2022MFE will offer various support services for SMEs and those interested in starting a business. On October 22, the “Franchise Seminar” will be held at the Macau Pavilion Protocol Signing Center at Cotai Expo Hall B, The Venetian Macao. Representatives from the Bureau of Economic and Technological Development, the Bureau of Municipal Affairs and the Consumer Council will be invited to speak on topics such as trademark registration, start-up loans for young entrepreneurs, the food stall registration system and consumer rights. strives to help startups build a solid foundation for smooth business operations in the future.

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Thematic seminar covering the transformation of classic brands in the post-pandemic era, bringing vitality to local classic brands

On October 21, the 2ndnd The Macao Classic Brand Forum will be held at the Florence Meeting Room, The Venetian Macao, in the presence of representatives of Guangdong classic brands, which will focus on the transformation and opportunities of Macao’s time-honoured brands in the post-pandemic era. The forum aims to add vitality to local classic brands, which serve as a “business card” for Macao to go “global” and an important medium to showcase Macau’s culture to tourists.

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Expert advisors to answer local SMEs’ questions about digital marketing

This year’s MFE features an IP Authorization Zone, Macau Brand Story Zone and One-stop Business Support Centre. At the One-stop Business Support Centre, specialist consultants will provide answers to business questions ranging from the development of the “new retail” sector and businesses in the Greater Bay Area, branding strategies and corporate sustainability to mainland legislation, Accounting, online advertising for SMEs and young entrepreneurship. The services aim to facilitate the digital transformation and modernization of local SMEs, and provide instant support to SMEs in data mining and precise marketing, thereby improving SMEs’ corporate governance and helping them seize greater business opportunities.

Good use of preferential measures in support of Macao

On October 22, the 2022MFE will lead a trade delegation to visit a major shopping mall in Zhuhai. In addition, the economic and trade departments of Xiangzhou District in Zhuhai will introduce Macau’s franchise companies and SME owners to the local business environment and local business policies, and invite Macau business owners who have successfully established themselves in the mainland to share their experiences on SMEs in Macau to help make good use of the various preferential measures in support of Macao and prepare for the development of the mainland market.

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Three exhibitions take place at the end of October

Organized by the Macau Trade and Investment Promotion Institute (IPIM), the “27th Macao International Trade and Investment Fair,” the 2022MFE and the “2022 Portuguese Speaking Countries Products and Services Exhibition (Macao)” will be held concurrently at Cotai Expo, The Venetian Macao from October 20-22, 2022.

For the latest information, please follow MICE_IPIM on WeChat or visit the official websites: www.mif.com.mo, www.mfe.moor www.plpex.mo.


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